In February this year, Valentino announced a partnership NFT marketplace and leading luxury Web3 platform UNXD, promising to underpin future metaverse-driven ventures by the Italian heritage brand. After two years of many brands launching head-first into digital fashion, virtual strategies and projects, with the likes of Gucci and Balenciaga launching their own metaverse divisions, in recent months the space has gone noticeably quiet. Although Valentino's partnership with UNXD lay dormant, today Maison Valentino have launched a new partnership with Meta, unveiling six special branded digital avatar outfits.
Extending Valentino and creative director Pierpaolo Piccioli's values of individuality and community into the virtual space, the six looks are modelled on avatars with a range of body shapes and appearances. Joining other brands including Balenciaga, Prada and Thom Browne, who launched with the Meta Avatars store last year, the Maison Valentino range is available now with an initial first drop, with a second coming soon.
Fans of the brand will recognise key ideas from Valentino's recent collections, such as the now infamous Pink PP, the Maison's signature Toile Iconographe pattern, historic Panther Print and the latest Valentino Garavani Rockstud offering: the ballerina pump.
Meta users will be able to dress their avatars in Valentino across all of Meta’s platforms, including Instagram, Facebook, Messenger and VR experiences.