The DIOR ICONS Capsule Looks Inside The Kim Jones Matrix

Dior Men presents DIOR ICONS, a celebration masked as a capsule. It provides a moment to remind menswear aesthetes and shopping psychotics alike about the importance surrounding its 2010s trailblazer, Dior Men creative director Kim Jones.

Dubbed a ‘Neo-Wardrobe for men,’ these new pieces strip away the Kim Jones/Dior Men assumptions. Gone are the emphases on collaborations, plus respect-filled references from Monsieur Dior’s femme that regularly pour into Dior Homme. Much like Jones’ S/S 20 show for Dior Men, the ICONS capsule strips away the past to promote the future. This is really what Kim Jones has always been about anyway — envisioning sportswear uniforms on the boys of tomorrow, ostensibly the men of Dior.

Malick Bodian and Britt Lloyd translate the ‘Neo-Wardrobe’ quite literally as The Matrix hero Neo gone navy. This look represents the fusion of time, effortless tailoring and finessed wool-blended-silk suiting that gleams like ‘Mr. Anderson’s’ black vinyl simulated reality style. DIOR ICONS innovates with tactility you can access without a red or blue pill needed.

Kim Jones’ wardrobe staples spanning 20 years of menswear propositions are fabricated rapturously in cashmere knits, silk blend Harrington jackets (Umbro by KJ anyone?) and wide leg trousers Jones has been refining since his Fashion East days. DIOR ICONS backpacks and weekender bags transport us to future urban terrains by configuring the dignified Dior oblique logo as an understated embossed flex tucked neatly inside next level, nonchalant gestures men make when carrying really nice objects.

DIOR ICONS aims to rediscover simplicity. That it reminds us to rediscover Kim Jones’ contributions to this savoir faire-injected menswear world of tomorrow is an added bonus.