The Digital Destination Hosting A Virtual Rave
Digital fashion house The Fabricant has teamed up with Cornerstone to create a state-of-the-art environment to showcase photorealistic designs.
Digital fashion house The Fabricant has teamed up with Cornerstone to create a state-of-the-art environment to showcase photorealistic designs.
As fashion’s next frontier, developments in digital fashion have dominated headlines in recent years. The world’s biggest brands from Gucci to Moncler have dipped their toes in the metaverse with exclusive NFTs and virtual wearables, and SHOWstudio has even gotten into the action with our inaugural NFT project ikon-1 that saw a cohort of creatives create custom digital fashion’s for model Jazzelle’s photorealistic avatar.
But what about digital fashion’s practical applications? Well, digital-only fashion house The Fabricant has teamed up with Cornerstone to create a hyper-realistic environment to showcase virtual garments. Looking to elevate how we see digital fashion, the digital duo have collaborated on a boundary-pushing digital space allowing users to interact with virtual garments at the highest quality possible.
In early September the duo will host an immersive experience dubbed 'WHOLELAND, Primal Rave'. Utilising Cornerstone's state-of-the-art cloud-rendering technology, the showcase will initially host 7 digital couture garments from The Fabricant's WHOLELAND collection as part of the exclusive in real-time digital event. 60 pre-invited attendees from both The Fabricant and Cornerstone communities will be able to immerse themselves in the digital duo's innovative virtual reality.
‘Our vision has always been to innovate the runway culture by creating an elevated experience beyond physical reality,' The Fabricant co-founder and CEO Kerry Murphy tells SHOWstudio exclusively. 'Our main question since inception has been - how might we produce an extraordinary fashion moment in the digital space that’s emotional, engaging and inspiring, while pushing visual boundaries? This project nails it.'
Founded in 2018 as the world’s first digital-only fashion house, The Fabricant has built a cult following as a pioneer in the space. Recently they’ve teamed up with alternative musician Sevdaliza on a line of digital wearables as part of WHOLELAND, a series of NFT drops and Web3 experiences. Their partnership with the Cornerstone metaverse will now give users the ability to access their photorealistic designs via web browser in an immersive space.
