The Artists That Inspired Loewe's S/S 23 Menswear Campaign

by SHOWstudio on 10 January 2023

Shot by David Sims, the S/S 23 menswear campaign references the work of painter William Nicholson and photographer George Platt Lynes.

Shot by David Sims, the S/S 23 menswear campaign references the work of painter William Nicholson and photographer George Platt Lynes.

From Dutch master Rembrandt to contemporary artists like Anthea Hamilton, designer Jonathan Anderson has never shied away from referencing the art world in his designs. Continuing to bridge his love of art with fashion, the Loewe creative director's latest campaign for the Spanish leather brand looks to the work of British painter William Nicholson and American photographer George Platt Lynes. Shot by David Sims, the campaign strikes the perfect balance between the staged and introspective while seamlessly the blending the contrasting references of some of the greatest talents of the 20th century.

Loewe S/S 23 by David Sims

A master of portraiture, landscape, and of course, still life compositions, Nicholson is best known for his creation of serene scenes using everyday objects cast in soft light. His use of contrasting shadow distorts fruit bowls, flower filled vases, and gleaming silver bowls adding a distinct distorted drama to his otherwise tranquil exploration of the mundane. For Anderson, it's the Amazona 15, the Puzzle, and the Fold Shopper bags that take centre stage, replacing Nicholson's favourite fruit bowls and vases.

Loewe S/S 23 by David Sims

The tranquil scenes are contrasted by the sensual poses of Loewe ambassadors Josh O’Connor and Stéphane Bak that creates an erotic tension inspired by the portraits of Lynes. The trailblazing photographer was best known for his commercial work in fashion and his homoerotic portraits in the 1930s and 1940s. Lynes distinct use of light and exploration of the masculine form would influence some of the biggest names in photography including Robert Mapplethorpe and Herb Ritts.

Loewe S/S 23 by David Sims

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