TELFAR and Gap Announce Collaboration
Two American fashion brands, TELFAR and Gap, are teaming up on a collaborative collection. Founded in San Francisco back in 1969, Gap has built world recognition with its casual and comfortable apparel. TELFAR in comparison is more of a newcomer, having been launched in the artsy scene of New York in 2005 by Liberian-American Telfar Clemens. While Gap's clothes are mass market basics, TELFAR's designs are directional and redraw gender expectations, yet both brands could be said to be for anyone and everyone, given Gap's mass appeal and TELFAR'S mission statement that their unisex designs are 'not for you, but for everyone.'
'It shouldn't be a surprise that I'm obsessed with Gap — what I do is about the idea of 'normal' and changing that, because that is when you change real life. Gap created the blueprint for my brand because the Gap vision is literally everybody: every possible race, gender, rich, poor. I want to take that idea to the year 2020 - and to take my clothes outside of just fashion capitals and boutiques and actually make them available for everybody. Gap makes that possible,' Telfar Clemens said about the upcoming collaboration.
The partnership was announced with a big celebration during Paris Fashion Week Men's in the multi-level Tronchet store in Paris. In the spirit of the union, the space had been transformed into an after-hours club, where a mix of creative names from Violet Chachki to Kate Moss came together to celebrate.