Stone Island’s Seminal Text Is Getting An Update
Stone Island is taking its fans on another journey with the re-edition of its celebrated book, Storia: Updated. Published by Rizzoli New York, the bestselling monograph has long stood as the definitive history of the brand, detailing its trailblazing outerwear designs that merge functional innovation, luxury, and streetwear. Through in-depth visuals and narratives, the book explores Stone Island’s unique approach to garment-making, its ‘Lab/Life’ philosophy, and the way its pieces are lived in by its loyal, global fanbase.
‘Across five decades, the story of Stone Island is always evolving, so we wanted to publish a refreshed version of our book,’ explains Stone Island CEO Robert Triefus. ‘Storia: Updated captures the heart of Stone Island, from design conception to the people who make the brand part of their lives.’
In a new 56-page chapter titled 'Community', Storia: Updated digs deeper into the brand’s cultural resonance, spotlighting the global tribes that have embraced Stone Island as more than just fashion. Whether it’s on the streets or in art and music scenes, Stone Island has fostered a loyal community that transcends borders. This chapter celebrates the essence of Stone Island’s influence—from pioneering fabrics to signature badges—and explores the sense of identity it cultivates among its followers.
With art direction by longtime SHOWstudio collaborator Simon Foxton (whose foray into AI art was featured in SHADOW-BAN), the fully illustrated monograph immerses readers in the world of Stone Island. Each page serves as a vibrant exploration of the brand’s unique blend of technical innovation and streetwear appeal. Under Foxton’s direction, the book brings a fresh perspective to Stone Island’s enduring, experimental spirit.
Fashion writers Eugene Rabkin, Paul Gorman, Jian DeLeon, Charlie Porter, and Angelo Flaccavento bring their expertise to the pages, cementing Storia: Updated as the ultimate authority on Stone Island’s legacy. Their insights and perspectives complete this definitive work, capturing the brand’s journey and cultural impact in a way that’s both comprehensive and compelling.
‘The book is for everyone: the serious collector, and for those about to buy their first Stone Island piece,’ says Triefus. It’s a sentiment reflected in every page of Storia: Updated. Whether a die-hard fan or someone dipping their toes into the world of Stone Island, the book serves as both a deep dive and an accessible introduction to the brand’s history of design, innovation, and community.