Stone Island Presents Infinite Colours Film
Stone Island's legacy extends beyond a typical fashion brand. From dressing the biggest musicians to creating seminal texts, their storied heritage is now being told by the brand’s closest confidants – their own employees. In a new film made by director Ken-Tonio Yamamoto, Stone Island blends real stories with striking imagery into a ‘docupoem’. Shot entirely in the brand’s home of Emilia-Romagna in Northern Italy, the film is the story of Stone Island.
Yamamoto is a long-time collaborator with Stone Island, having captured motion in short films and video installations. He is the perfect auteur for the project. With an ongoing 15-year relationship with the Italian brand, his unique intimacy allowed for a beautiful representation of the inner workings of the community of people who make Stone Island run.
Documenting daily life at the Stone Island headquarters, the film captures the processes that take place. From dyeing and washing to selecting the fibres and raw materials that Stone Island is made with, this film offers an intimate look at the people who create and breathe life into garments. Combining history and legacy with storytelling, the film also integrates archival pieces from the brand's past, including the legendary Tela Stella SS ‘082, the very first garment made in 1982. Showing all the colours of the vibrant brand, from the people who create to the building where they work, the film is an intimate and beautiful celebration.
Speaking on the name and ethos of the film, Yamamoto explained how Infinite Colours is ‘a way of thinking about possibilities and opportunities, brought to life by a community of people who turn bold visions into reality.’ First premiered in Los Angeles at Brain Dead Studios, the film is now available online worldwide, via Stone Island’s Youtube channel here.