During lockdown, British fashion designer Stella McCartney reached out to 26 artists and asked them if they'd make an artwork relating to one letter of the alphabet. This was after she devised an A to Z Manifesto for her S/S 21 collection, captured in the gardens of Houghton Hall in Norfolk, which McCartney described as a 'guide to keep us accountable and a challenge to be the best sustainable fashion house anywhere.'
'I reached out to a collection of 26 artists asking if they’d collaborate by picking a letter and visualising it with free rein. Many have been intimate friends for years or that I’ve met organically on my travels through fashion; some I just connected with because I’ve always admired them, while others are next-generation talents I am giving a platform to start their careers during this difficult time,' said McCartney. Collaborators so far have included William Eggleston and Cindy Sherman.
Now, the environmentalist brand is releasing a limited edition series of T-shirts inspired by the A to Z Manifesto. Hajime Sorayama, Jeff Koons, Olafur Eliasson and Rashid Johnson have each interpreted a letter from the alphabet into graphic prints on organic cotton T-shirts, with the profits from each piece being donated to a cause of the artist's choosing. Standouts include Japanese illustrator Sorayama's 'S for sustainability' black T-shirt, with a metallic robot hand holding an 's' firmly in place, and the raw 'A for accountability' T-shirt by conceptual artist Rashid Johnson, modelled by French Black Lives Matter activist Assa Traoré and model Sharon Alexie (aka Flamme de Pigalle).
The A to Z T-shirts are priced at £425 and will be exclusively available at stellamccartney.com.