Stella McCartney Takes A Psychedelic Trip Into Nature For S/S 22

by SHOWstudio on 23 March 2022

Continuing her pledge to sustainability, Stella McCartney's S/S 22 collection is all about the power of the mushroom.

Continuing her pledge to sustainability, Stella McCartney's S/S 22 collection is all about the power of the mushroom.

For S/S 22, Stella McCartney takes us back to nature. Pulling away from the dizzying lights of the big city, McCartney's inspiration is grounded in the notion that mushrooms connect us all, as told through her S/S 22 campaign set in the Marqueyssac gardens in the South of France and lensed by photographer duo Mert and Marcus.

McCartney is no stranger to fungus when it comes to fashion, at least not when it comes to leather. Last year, further cementing her long-lasting dedication to sustainability, McCartney became the world's first designer to create garments by experimenting with the lab-grown material Mylo™️ - a vegan-type leather that's also composed of mushrooms. In addition, the fabric Frayme Mylo™️ – crafted from vegan mycelium - debuted at the S/S 22 runway show, comprised as the world's first-ever commercial luxury bag made from the material.

Stella McCartney S/S 22

Regarding her continued use and support of the fabric made in collaboration with Bolt Threads, McCartney said in a statement:

'If we want to save all our skins from the consequences of the climate and biodiversity crises, we need to stop fashion's use of animal leather and furs. Mushrooms present a vegan alternative that can be grown regeneratively, renewably and quickly. How can you not be obsessed with these fantastic fungi'.

Among the S/S 22 collection's various collaborations are experiences with chefs, exploring mushrooms' potential as a sustainable and nutritious vegan food source. British heritage fabrics house Cole & Son will also be reinterpreting mushroom prints from the S/S 22 collection emblazoned on luxury wallpaper. William Morris' Strawberry Thief can take a step back; it's now mushroom's time to shine.

While fungi have inspired fabrics that are used in the collection, they've also inspired the psychedelic prints with key styles featuring hand-drawn mushroom prints on fringed trousers and shrunken waistcoats, which will be available to purchase globally from 23rd March in Stella McCartney stores, at stellamccartney.com and from selected retailers worldwide.

Stella McCartney S/S 22

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