Always one step ahead of the curve, adding to her impressive roster of various events, achievements and innovative collections that continually work to push fashion's sustainability agenda, the green-fingered queen herself, Stella McCartney, has launched the Future of Fashion: An innovation conversation with Stella McCartney exhibit at the Kelvingrove Art Gallery and Museum in Glasgow.
The installation will engage the world to discover and participate in a more nature-positive fashion industry by exploring the brand's next-generation materials, leveraging current achievements to drive future actions. Long before fashion thought it 'fashionable' to care for the environment while investing in materials that belonged to the generation of tomorrow, McCartney has always made sure her calling be known to the rest of the industry and beyond - even attending the recent COP26 summit as part of HRH Prince Charles' Sustainable Markets Initiative (SMI).
In a heartfelt statement, McCartney revealed her true thoughts on the current climate emergency, commenting:
'This is the Decisive Decade, and if we do not act decisively, we know the consequences. A football pitch is disappearing from the Amazon every minute and 80% of that area is being used for animal agriculture. The future of fashion and our planet is vegan. I hope that by representing our industry and revealing my current material innovations at COP26, I can inspire action among private sector and government leaders by driving more nature-positive investments and incentives. To not collaborate now would be an injustice to future generations and to those already suffering the worst of climate change's effects. This is our chance and I do not believe in waste.'
Over the years, McCartney has dedicated her eponymous luxury brand to establishing and finding new materials that are just as luxurious as others while also climate-friendly. Choosing to showcase the materials the brand has used on repeat at the exhibit, fabrics on display include Bolt Threads' Mylo™️ mycelium unleather, regenerative cotton from SÖKTAŞ; Evrnu NuCycl™️ and ECONYLⓇ regenerated nylon sourced from post-consumer waste and ocean plastics. The exhibit works to visually elaborate on a message that began with the designer's S/S 22 show rooted in none other than wanting to influence the next generation of climate activists and designers.
Future of Fashion: An innovation conversation with Stella McCartney will be open to the public until 9 November.