Slam Jam's Latest Capsule Is A Love Letter To Gaznevada
When Slam Jam celebrated its 30th anniversary in 2019, founder Luca Benini took the opportunity to share his love of music with the world. From his extensive personal collection of records and memorabilia, Benini used the cult retailer’s anniversary to share his favourite artists with a new generation of music lovers. One of the acts being 80s Italian synth-pop group, Gaznevada. Taking his love for the enigmatic band to the next level, Slam Jam has partnered with Gaznevada on an exclusive capsule collection.
In 1980 the Bologna-based band released their debut record Sick Soundtrack. Inspired by the Ramones and Andy Warhol and his Factory, the record resonated with the nation’s youth thanks to its distinct DIY punk aesthetic. From the brand’s slick logo to polaroids hidden in album sleeves, Gaznevada's style was quickly replicated all over Italy and their single 'Going Underground' became an alternative anthem for the nation's cool kids. With their infectious beats and existential lyrics, as the band evolved so did their sound crossing over from punk rock to new wave and later Italo disco.
Knowing the band's style is just as relevant today as it was in the 80s , Benini wanted a new generation to experience the sounds that inspired him in his youth. Slam Jam’s exclusive Gaznevada capsule collection features the brand’s logo stamped across t-shirts, hoodies, and a leather jacket. It also features some of the brand’s iconic cover art for their 1983 single 'I.C. Love Affair'.
The Slam Jam x Gaznevada capsule collection is available on slamjam.com now.
