SHOWnews: Sabrina Carpenter Holidays With Versace, Jacquemus Goes Bananas and More

Ferragamo Sets Its Sights on Hollywood

For FERRAGAMO's pre-fall 2025 campaign, creative director Maximilian Davis has decided to turn back the FERRAGAMO clock as the Italian brand returns to its namesake founder Salvatore Ferragamo's Hollywood roots with a three-chapter film (L’Appuntamento, L’Avventura, Doppio Sogno) by Italian filmmaker Alice Rohrwacher, starring Angelina Kendall. However, unlike the usual Hollywood business, the main protagonist of each film segment isn’t an actor but rather a FERRAGAMO accessory.

‘We wanted to create a story that felt very Italian but was based around Hollywood cinema’, noted Davis in a statement to press. More than just a seasonal campaign for fashion's sake, Davis' creative approach is reflective of how the brand's famed Hollywood past can help carve its future - Signor Salvatore Ferragamo was the ‘shoemaker to the stars’, after all, and so we wouldn't expect anything less.

Gucci’s Lido Campaign Wants You To Relax in the Sun

Summer is right around the corner, both in reality and in Gucci’s latest Lido campaign, shot by the stellar directing duo rubberband. Speaking to SHOWstudio, rubberband. told us that 'The reference point Gucci brought up early on was The Talented Mr. Ripley which gave us a great starting place - this idea of a sun-drenched psychological game where you’re never quite sure who desires whom, or who might be dangerous.'

Here, the quiet poetry of escape is rendered in sunlight, ocean air, and spontaneous moments - think the storied charm of Italy’s coastal lidos but with an edge. As for the cast? Daisy Edgar-Jones, Aliocha Schneider, and David Jonsson are Gucci’s actors of choice. Could it get any better?

Dior Gets A 1970s Makeover

Shot by Alasdair McLellan, and styled by expert in all things rarefied and raw – stylist Melanie Ward - Dior Men's new A/W 25 campaign is an ode to 70s New York and Paris, a blend of both fashion capitals' high-low styling sensibilities. Think elegance and sophistication with a twist.

Asymmetric tailoring, cannage (a decorative motif inspired by the rattan cane work of Monsieur Dior’s salon chairs), sportswear and military wear combine under a pastel colour palette of yellows and blues for Dior Men’s final collection pre-Jonathan Anderson’s hotly anticipated arrival this June. We wouldn't miss it for the world.

Jacquemus Goes Bananas

White Lotus star John Gries goes bonkers for bananas in the new Jacquemus campaign. Yellow dominates in photos taken by photographer Andrew Jacobs as Gries is pictured on a golfing green with tulips (yellow, of course) bursting and in bloom, around him. A butter yellow classic car is featured as Gries gently leans, half-naked, against it with jacket undone, banana in hand, and matching banana boxers on show. 

Where there are bananas, there are bound to be llamas, no? Stylish in a monochromatic white, Gries holds the leash of a llama while a silver platter of bananas features on the vibrant grass of the green, presumably as a snack for the hungry models. You may have to see it to believe it, but Jacquemus really is bonkers for bananas.

Versace Goes on Holiday With Sabrina Carpenter

Sabrina Carpenter brings the old Hollywood spirit to Italian fashion house Versace's new La Vacanza campaign. Carpenter, who is no stranger to a Versace red carpet moment, stars in her second campaign for the fashion house, which features the house’s signature tag bag, made from Nappa leather.

Photographer Carlijn Jacobs captures carpenter with a sort of laissez-faire attitude that belongs best by a Versace poolside as subdued blues and mellow golds impart the photos with a feeling of transition, communicating the idea that a Versace look will carry you through from afternoon to evening. As Miss Carpenter says, ‘That is what Versace means to me; amazing clothes which empower individuals to express themself in so many different ways. This La Vacanza collection is exactly that and feels so free and exciting to wear.’

The Future of Fashion Debated in LCF Panel Discussion

What happens after fashion? That's the question that student student-formed action group, Afterfashion, asked in a panel discussion held at London College of Fashion this week. However, instead of pondering the already well-researched subject that tackles the life our clothing takes on once thrown away, the action group looked at the structural integrity of the global waste system plus its lesser-known colonial ties.

Each speaker came together to set their sights on imagining a system that breaks free from the exploitative mould through systematic interrogation with contributions from US and Ghana-based charity, The Or Foundation; artist and creator of Dead White Man, Jeremy Hutchison; sustainable fashion freelance writer and podcaster, Amma Aburam; and co-founder of Reskinned, Ross Barry. The talk also marked the opening of a new exhibition featuring The Or Foundation's work in Ghana alongside creative projects from UAL students that propose creative solutions for fashion's next step. So, what happens after fashion? Let UAL students lead the way.

A Man In (V&A) Uniform Done the Robyn Lynch Way

Irish menswear designer Robyn Lynch is known for her unique blend of Irish heritage, contemporary menswear archetypes, and community as she imbues her work with as much craft as she does pop-culture references (Aran knit is a sight as likely on the runway as cartoonish Guinness motifs). Her collaborators have included Rapha, Columbia and C.P. Company – brands synonymous with technicality and uniform references – making her the obvious choice to design both the V&A East Storehouse and V&A East museum uniforms. 

Inspired by fishing vests – and a certain Louis Vuitton A/W 25 staff uniform piece – the vests feature a utilitarian design, burnt-orange colouring, screen printed V&A logo detailing, and in the spirit of transparency, details of where the materials were sourced and where the vest was constructed feature on the outside of the garment.

Adidas Team Up With Labrum London for Street Child

In recent months, LABRUM London and adidas have established a partnership to end all athleisure partnerships - be it fitness events at LFW, collaborating on the away kit for Arsenal football club, or the 2024 Olympic kits for the Sierra Leone team. Now, they've extended their collaboration to work with the children's charity Street Child – who provide child in poor and disaster-affected places with access to education. One way in which Street Child raises awareness, and brings in vital funding, is through their Sierra Leone Marathon - for which LABRUM has designed a limited edition running kit in support this year, produced by adidas.

‘I hope this design, which represents the best of African art, inspires people to support Street Child’s global impact, especially in Sierra Leone, a country that holds a special place in my heart', noted Labrum London's founder Foday Dombuya, in a statement to press. The collaboration, from which all proceeds go to Street Child’s charity work, is an extension of LABRUM’s mission to bridge the gap between Western society and African Culture. 

Parallel X Are Your Supersonic Thoughts This Weekend

Parallel X Studio bags and accessories have been worn by singers FKA Twigs, Tyla and Ayra Starr lately. These trending achievements provide foundational fodder for the two-year old accessories start-up to christen their anniversary with a milestone three-day, in person, event in Shoreditch this weekend. Launched in 2023, Parallel X Studio emboldens visual attitudes with a chill relatability that connects to their other influential clients like Jorja Smith, FLO and Julia Fox. Parallel X Studio unites their clientele looking for their personal culture and life stylised into wearability. Perhaps Parallel X Studio runs parallel to our very own Nick Knight in a way. His images for Dior in 2003 and 2004 (featuring Angela Lindvall and Gisele Bündchen respectively) reflect a yearning for something energetic that electrifies the air with impressions not everyone can sense.

The Parallel X Studio pop-up will offer an encompassing experience featuring custom art from Bibbi Nails, exclusive drops, new stock options for sold out online items and much more.

The Parallel X Studio Pop-Up runs from 11:00 - 19:00 BST between 1 and 3 May, at 55 Curtain Road in Shoreditch, London. Entry is free.

30 Years of Bicester Village Celebrated in New Campaign by Joyce Ng

London-based photographer Joyce Ng has directed a new episodic campaign for the luxury off-price shopping destination Bicester Village, as the shopping hotspot celebrates its 30th anniversary. Presented as a five-part episode series that explores the iconic retail destination through five unique themes, the campaign titled What Will You Find? sees Ng takes us through the luxury experience that's been offered to families and friends since the 1990s.

Although created to celebrate Bicester Village's history, the What Will You Find? campaign is also the first signifier of a new visual language Bicester Village are adopting as it continues with its unwavering passion to make a great experience for those who visit. By playing with the fantasy that luxury fashion offers, Ng merges the surreal with the every day to create a paradoxical world filled with charm. In need of a bit of retail therapy this bank holiday weekend? You know where to turn.