SHOWnews: Beyoncé Serves Dessert, Prada Serves Summer, Valentino Serves Realness
Beyoncé Reiimagines Refrigerators
Beyoncé, Levi’s, director Melina Matsoukas and a refrigerator debut Chapter 3 of their ‘REIIMAGINE’ campaigns that remix Levi’s personal history. Our pair of pop classics keep redefining classics. We saw Beyoncé 713 machine wash cold her Levi’s® 501’s in Laundrette, bedazzle her dungarees playing to win in Pool Hall and now Bey serves denim hot pants, ice cold in Refrigerator.
Matsoukas films Beyoncé once again shifting time in historic contexts of Levi’s stars working out workwear. Flirtatious scenes set to flirtatious lyrics from the Beyoncé x Post Malone song ‘Levii’s Jeans’ (the soundtrack of REIIMAGINE) provide a clue to Refrigerator. Restaurant colleagues glancing like they both know the deal adds lightness to the ad. While beloved supermodel Tatjana Patitz smoldered against pantsless Bruce Hulse in a steamy roadside diner (Refrigerator 1988), Beyoncé promotes subtlety, as a glance suggests intent.
No need to take it off, when your hit single (with them ad libs!) explains everything smirks bouncing between she and Willie Jones imply:
I got the perfect pose (she snappin')
I'm a fuckin' animal (she sexy)
I'm a fuckin' centerfold (she rep it)
Saddle up, I love to go (saddle up, I love to go)
Off Beyoncé goes, in her defrosted 501 shirt ready for night heat. As her restaurant shift is over, we see Beyoncé grinning like she's winning. In this crazy world, she and Levi’s are the best of things.
Ashish Brides Gone Technicolour
Since we’re on Beyoncé, she has been known to wear a bit of Ashish. If memory serves, Beyoncé wore a red beaded number from his A/W 16 collection in her Lemonade-era. She possibly wore the jacket too, but that isn’t relevant, just the dress. Ashish has a ringer version in his new six-piece wedding capsule. And since this is an Ashish wedding vibe, it’s rainbow sherbet ombré. The entire collection is quite joyous in that style Ashish has with a little Sonia Rykiel joie de vivre and a touch of Marc Jacobs’ sense of fun. Disco confetti dominates the new capsule as Ashish looks back on collections’ past to embroider a carefree present. Remember his Coca-Cola jumpsuits collection? It happened one year before Taylor Swift wore an Ashish houndstooth two-piece jumpsuit at the MTV VMA’s. Again not terribly relevant, but that collection’s finale — a male/female embroidered wedding veil twinset — is repurposed anew with pastel sequins. The Ashish bridal line reflects the range, calibre and flexibility of founding designer Ashish Gupta. That part is relevant.
Prada Days Of Summer
Prada continues its decade of frigid fashion with a days of summer campaign that anchors sterility. Not that sterility here is a bad thing. Staged inside pastel wooden boats (called a gozzo), Prada’s summer models and non-models look downright appropriate in Lake Prada Placid.
Hunter Schaefer’s mesmerising gaze is a narrative on the Prada glare. She blends hypnotic Liisa Winkler/Malgosia Bella/Colette Pechekhonova darkened eyeballs under hypnosis from a particularly instinctive Prada woman show, 25 years ago. Schaefer floating above water makes the whole thing unsettling, which is appropriate.
Giuseppe Cirillo adds to images that embody Prada and therefore, Prada in summer. Recall here the red tunnel maritime escape from men’s S/S 22, where a quest for beach front pleasure became the pain of Prada contrasts gone haywire. Artificial environments mix freely at Prada, mind you. Cirillo carries all’a that baggage in his Prada sac, whose straps recall those durable halyard lines to raise nautical sails. And so Prada sets sea for escapades to redefine summer memories. Perhaps that is why Troye Sivan appears on a gozzo. You need to feel a certain rush when summer begins, right?
Balenciaga Darker Days Of Summer
As change creeps closer to the house of Balenciaga, Roe Etheridge shoots summer resorts in high Balenciaga by Demna style. Therefore no subtlety. Simply straightforward warm weather clothes, the legendary City Bag (with its summer sister Le City Basket) and imagery themed High Summer that Expedia reviews would rate quite high.
Still life composites become their own website advertisements for best hotel marketing. Hi-colour resolutions mix Balenciaga 2025 collections with swimwear and Scholl slides. Relaxing-seeming scenery implores you to take a load off, grab some sun and bury that City bag in the sand for a day. Immeasurable pleasure becomes a cleverly counterfeit destination as you drift blissfully into Balenciaga High Summer, aided by computer-generated campaign visuals.
An Asics Tribute To Pure Pleasure Seekers
The famous Rick Owens epithet ‘the luxury of not caring’ has been used for clever results at SHOWstudio before. Let’s spin that old wheel again for the new Story mfg x ASICS GEL-VENTURE 6 situation. Yes, it’s a new trainer iteration. No, it has nothing to do with Rick Owens (necessarily). Owens trademarks softly suggest themselves with the Asics Gel-V6 promoting quiet hobbies — hiking, craftmaking, the slow journey — that gratify your lifestyle system. Earthy lilac and ecru colourways underpinning an organic commitment to thoughtful design reflects the soulful, alluring Owens soil (a commitment to unlikely glamorous avenues). Engaging the world in considerate ways is likely why Asics partnered with Story.mfg, as founder Saeed Al-Rubeyi has a keen sense of outdoorsy characteristics. Rooted in natural dyes with conspicuously sourced materials, Story.mfg invites teenage feelings to dream. The Gel-Venture 6 comes with distinct pairs of laces inviting you, yes you customer, to weave your own laces personally. This is what Al-Rubeyi did as a Baghdad teenage skater. He defined his own style. Like Rick Owens has. Like you will too by doing things for joy, not an algorithm.
The Story mfg x ASICS GEL-VENTURE 6 will be available globally on 18 April.
Valentino Routines As A Poetic Practise
Much like our Asics analysis above, Valentino’s creative director Alessandro Michele emphasises a decidedly proto-significant focus on daily routines for his new fall campaign.
Longstanding Michele creative partners Glen Luchford and Christopher Simmonds film reconfigured everyday actions to feel enchanting, almost glamorous. Munching an ice cream cone in Valentino silken lace feels a quite defiant conceptual choice today. Imagine an enraged driver stopping in real life, so a pedestrian can borrow their side view mirror to reapply a little Rosso Valentino lipstick. This idealised situation really softens your gaze on what reality is, to envision what could be if we all embraced the in-between of insignificant movements. Maybe that girl with the yo-yo staring at you isn’t so forgettable anymore. She is an apparition of the everyday. Besides, who even has neon green yo-yo’s anymore? Valentino’s fall film hugs tightly the usual, in a surreptitious little commentary on universal communion, only with Valentino Panther 60 and ruffles instead.
eLVes Louis Vuitton Puts The Woman In Control
To contextualise the new eLVes Louis Vuitton fragrance, we look to the Vuitton campaign archive. Their cavalcade of indomitable Louis Vuitton women forced a fashion file extraction:
Kirsten Owen (1998). Jennifer Lopez (2003). Eva Herzigova (also 2003). Uma Thurman (2005). Scarlett Johansson (2007). Madonna (2009). Kristen McMenamy (2011). Charlotte Gainsbourg (2014). Lightning (2016). Jennifer Connelly (2021).
Much like travel, Louis Vuitton steers storytelling to reinforce how the Maison navigates unforeseen elements with utmost savoir faire. Femininity is on Louis Vuitton order today, which is why that geeky opening session necessitated feminine facets borrowed from existing timelines. Uma Thurman glamour begat Scarlett Johansson bombshell elegance. Charlotte Gainsbourg in multiple stages of pastoral and painterly surrealities set the stage for Lightning’s rose-haired existence.
Lightning problem solved endless fashion multiplicities from Nicolas Ghesquière womenswear in 2016.
As the Louis Vuitton woman moves, so does her compass. Today it directs her towards emblematic Bulgarian and Centifolia roses from eLVes Louis Vuitton. A new fragrance chapter on the edge, and therefore essence, of innovation as lily-of-the-valley was extricated from Grasse, France to tell the story of a woman' s voyage, orchestrated note by note. Cinnamon crackles while ginger ignites, each ingredient incites a sparkplug of feminine forcefulness. eLVes Louis Vuitton evolves much like the Vuitton woman does — as a sibyl moulded by reinvention. For every woman traveling by sun, sea or soul — eLVes Louis Vuitton is the frisson beneath your odyssey.
