SHOWnews: Rihanna In Puma, Yoon Books AMBUSH, Yohji Yamamoto And More
Loro Piano Presents Models In Rio
Loro Piana’s Spring/Summer 2025 campaign is a pure pleasure sunkiss. Shot by icon photographer Mario Sorrenti in vibrant Rio de Janeiro, the campaign captures the calm casualness of a top model cast including Selena Forrest, Leon Dame, Anok Yai and Angelina Kendall. The architectural genius of Oscar Niemeyer’s Casa das Canoas serves as the backdrop for visuals that feel like intimate movements between nature and design. Lush greenery and weeping concrete curves. A natural collective ease takes over Sorrenti images, making Loro silhouettes look as relaxed as an oolong tea in August. Color wakens scenes to life, yet the trinity connecting clothes, environment and chemistry between the cast makes this campaign sing.
This is Loro Piana at a drowsy chic apex. That’s a good thing, by the way. Fabric synchronises everything Loro Piana does best: light, luxe, timeless. The campaign doesn’t try hard. It connects to a feeling without breaking a sweat. Playful vibes peek through from easy model camaraderie. Anok billows onto the compound. Leon Dame moves as only he can move in a tweedy wool topcoat. Easy confidence generates a campaign feeling of simple summertime pleasures.
Yoon and Verbal Announce A New Ambush Book
Yoon and Verbal of AMBUSH made a book seemingly filled with everything you’d expect from an iconic label dripping subterranean cool. On 4 March 4th, AMBUSH arrives as the first monograph dedicated to their designs in a decade (plus). Published by Rizzoli, AMBUSH charts their evolution from neu rave in 2008, when everything started as a pop art-inspired jewelry line, to becoming a global force in fashion. Featuring contributions from Chitose Abe, Kid Cudi, Hiroshi Fujiwara and Pharrell Williams, AMBUSH is both archive and love letter to the collaboration-driven spirit that defines AMBUSH. And remember that Yoon was named Dior Men’s Jewelry Director by Mr. Kim Jones in 2018. Bringing her singular vision to the fashion world’s biggest stage — those Dior Men x Sorayama robot fingers Yoon made have an eternal place in my heart — AMBUSH is the perfect snapshot of how a journey can unfold.
AMBUSH is a monograph melting pot where fashion, music and technology meet. Including a forward by Adrian Bianco of Sabukaru and a candid interview with Yoon and Verbal, the book opens up inside what makes AMBUSH tick. A celebration and a statement for (brace for cringe word) streetwear enthusiasts or fashion fanatics, AMBUSH is a must-have for anyone influenced by AMBUSH's forward-thinking. If only we could get a book on where to find boots from AMBUSH S/S 23.
Yohji Yamamoto and Sarah Moon Waltz Once Again
Beneath a minimalist black cover 45 previously unseen photographs sit in visual ‘Dialogue’ between master dressmaker Yohji Yamamoto and the immutable Sarah Moon. Moon fashions fiction in photographs. The woman plays a leading role, as her real self is both fused and cleaved from the clothes she embodies. The photographer has been capturing Yohji Yamamoto’s collections in narrative waltz since the late-90s. This book represents another collaboration over 84 pages. It begins with a dialogue between each artist (yes, artist) highlighting similarities in their artistic approaches, the importance of the suspended moment, how creation is a gift and their constant quest for surprise. The words ‘gift’ and ‘chance’ – the kind you have to work hard to attain - pop up often. Both are also united by choice to never follow trends. The never-seen photographs, like Yohji Yamamoto femme, are sometimes in colour, but routinely in black and white. They reimagine (or explain) Yamamoto ready-to-wear collections not over four 2020 years, but also extend back to the halcyon Yohji 90s. ‘Dialogue’ is punctuated by Yohji Yamamoto’s favourite words and Sarah Moon’s ephemeral images concluding with a sketch of the designer. The book essentially reveals a creative complicity spanning more than 30 years.
All You Need Is Loewe…Plus A Flight To Tokyo.
Loewe’s first major exhibition, Crafted World, is coming to Tokyo this spring. It will celebrate vision — of both the house and its creative collaborators. Spanning 179 years, Crafted World is a journey through Loewe’s rich Spanish legacy, seamlessly blending that history with a relentlessly ‘take it there’ vision that has made it one of fashion’s most unique and groundbreaking forces. The exhibition first opened in Shanghai in 2024 and will now land in Tokyo’s Harajuku district, a city Loewe has a longstanding relationship with since 1973. The power inside this exhibition rests in a resolute commitment to the hand made. From Madrid’s traditional leatherwork to collaborations with cultural titans like Studio Ghibli and Kyoto’s Suna Fujita ceramics studio, all offer a glimpse into the raw creativity that powers LOEWE’s propulsive reinvention.
Designed in partnership with OMA — the architecture studio responsible for the Fondazione Prada — Crafted World is a full-bodied experience. Craft and art are blurred much like its fashions, where the tactile and the visionary collide head-on. The exhibition doesn’t only glance backward, it points towards a Loewe future. We are not getting into whispers in the wind so don’t try it. What you will find is a documentary showcasing 400-year-old craftsmanship from the Onishi family in Kyoto to pieces by Loewe Foundation Craft Prize finalists Tanabe Chikuunsai IV and Genta Ishizuka. Crafted World is an opportunity to see how a house’s vision can transcend products that exist in dialogue with the world —and itself.
Crafted World Tokyo will be on view from 29 March to 11 May, 2025 between 9am to 8pm. Address is 6-35-6 Jingumae, Shibuya-ku, Tokyo 150 0001.
Fenty x Puma Have A New Shoe
When we last left Rihanna and Puma, they were out here in first day of school fits cosplay with Chloe Cherry. Through Fenty, Rihanna and Puma reunite this New Year with the slim, sleek designs of the limited-edition Avanti LS. Inspired by the Puma King football boot, Avanti LS is light, minimal yet edgy with a striking new heel featuring short gum studs highlighting the turf styles of the past. Rihanna has already been spotted sporting the style at Giorgio Baldi and out on the streets of New York City. As her classic ‘Needed Me’ likely puts trainer shop speakers on blast this next month, do our gal a favour and need her shoe, too.
The Fenty x Puma Avanti LS is available 16 January 16th, 10am EST, exclusively at PUMA.com.
Rains Drips With Multiples Of Music
Rains takes outerwear to a place where function soaks with creativity. For S/S 25, that vision is heightened with The Outsiders. Rains’ new collection represents a journey where sophistication collides with innovation — purpose-driven designs with droplets of musicality. The S/S 25 campaign welcomes musicians Coucou Chloe and Rejjie Snow (he walked Pharrell’s first Louis Vuitton men's show, exiting just before Givenchy supermodel Paolo Roldan did) to echoes the Rains statements around individuality, artistic rebellion and staying true to yourself. Both artists personify the strength in embracing the unknown, the outside. Then you celebrate what happens when looking forward while staying grounded in what makes you, well, you. The palette matches campaign energy. Things feel lighter, maybe freer, with tonal shades that elevate an idea of wearable minimalism. And just when you think it’s gone all 90s Calvin in the room, Rains throws in a downpour of colours and textures that speak to the individual in all of us, holding space for personal expression while staying rooted in Rains’ urban, functional DNA.
