SHOWnews: Fashion's Image-makers Win This Week

by M-C Hill on 16 August 2024

Your weekly fashion newsround.

Your weekly fashion newsround.

Tyler Mitchell Gets Honoured For Being Himself

This past week, photographer Tyler Mitchell was announced by the British Fashion Council as their 2024 recipient of the Isabella Blow Award for Fashion Creator. Mitchell will be honoured at The Fashion Awards on 2 December at Royal Albert Hall in London. Seven years ago, Mitchell was just like any other Spike Jonze-obsessed NYU student. In shooting his friends’ daily skateboarding exploits while also filming Brockhampton’s early thoughts alongside founder Kevin Abstract’s earliest music videos, Mitchell followed what his heart suggested he do. Go be a kid. Go do what you truly enjoy. Go blend all that energy with cherished Larry Clark (he’s not alone there) and Paul Thomas Anderson inspos. Unsurprisingly, fashion found a way to overcorrect, making things we do bigger than they actually are. Since, as we Black and Brown folks know, fashion is often late when we like to party.

Tyler Mitchell self portrait

So while it was not shocking to Tyler Mitchell that he shutterbugged Beyoncé down boots, fashion sure does love their categorisations. So after Frieze and Foam exhibitions; after Rianne for i-D and Rihanna for Vogue, Mitchell will be acknowledged in the company of previous winners Lady Amanda Harlech, Louise Wilson OBE, Dame Pat McGrath DBE and Nick Knight as an image-maker to be reckoned with. Perhaps the fundamental importance of Tyler Mitchell positions timing and placement to document our Black bodies as we move in them everyday — collective statues of paradiso. Nothing to go on about there if you have taste and vision. Unless of course, you are perpetually late when our speakers knock until the morning light…’cause we like to party.

Onomatopoeia Is Kylie Minogue's Love Language

My Oh My by Kylie Minogue feat. Bebe Rexha and Tove Lo

Kylie Minogue teams up with Bebe Rexha and Tove Lo for a quick bop before summer ends, titled ‘My Oh My.’ The London-based designer Dimitra Petsa lends a hand to the pop trinity as each wears full Di Petsa S/S 24 throughout the clip. Shot at Syon House in London, styles shaped by Roman antiquity and a Baroque pop sensibility unify stars and background dancers. Di Petsa’s trademark wet look dresses glide over Kylie, gilding our golden girl as Aphrodite like it’s 2010 again. Bebe Rexha (and those pipes!) along with Tove Lo are hardly forgettable as playful goddesses game to say ‘Hi.’ The catchy ‘La-la-la-la’ hook is comfort food for Kylie here. Words from sounds that aren’t words at all, simply alerts us Kylie superfans that she is on to something good — ‘Can’t Get You Out Of My Head,’ ‘Padum’ or even melismatic coos on ‘Golden’ and ‘Spell of Desire’ are proof positive that Kylie soars with a non-word. Just click the video above and see for yourselves.

Songzio Just Released The Best Fashion Campaign This Fall

Songzio A/W 24 by Cho Gi-Seok

Where was this fall fashion campaign when we needed it?

Order and disorder coalesce as avant-narrative fashion label Songzio and avant-visual photographer Cho Gi-Seok reunite for the ‘Night Thieves’ A/W 24 campaign. Gi-Seok dualities paste feelings to fantasies, often spliced in the same frame, to strangely unify stunning visual conversations. Songzio’s fall campaign becomes just that, a series of surreal images portraying night thieves with the souls of Prometheus, himself a mythological Robin Hood, banished to eternal torment set to repeat day after day. Songzio’s ‘Night Thieves' campaign plays out in seven chapters released between August and October. Revisit Songzio A/W 24 showstream, bone up on your mythology courses and get into a gripping campaign story for fall.

Songzio A/W 24 by Cho Gi-Seok

By the way, our campaign review is 9.2/10!

Songzio A/W 24 by Cho Gi-Seok

Maccapani Finds Mecca With Lady Macca

Margherita Maccapani Missoni’s new womenswear label, Maccapani, is decidedly free-spirited. This willful sense of spontaneous, let-the-road-dictate-the-fashion direction allows room for Maccapani to produce essentials only. Maybe one day the evolving wardrobe concept will have a shoe. Maybe not. Freedom and functionality dictate that we get only what we need. This background on ‘Brand Incubator USP’ explains why the new Macca bag heralds the first delivery for A/W 24. Campaign imagery casts model Jess Maybury as Lady Macca, a multifaceted woman, finding her groove nestled inside Maccapani tentpoles of freedom and functionality. Is our Lady Macca the queen of pragmatism then? Her Macca bag, which draws inspiration from Grandfather Maccapani’s surname graphic designed into one of his travel agency bags from the 70s, suggests a profoundly spot on versatility. Cementing ease and simplicity of spirit at the fore places the Macca bag, Maccapani and of course our mystical goddess of imagery, Lady Macca, in good stead for the coming season.

Palace and Berghaus Bring Fleece Back To Inner City Life

Palace x Berghaus

Fresh from its tennis match with Stella Artois, Palace and Berghaus team up to spice up your Gore-Tex sensibilities. London’s infinite home for skate and street-based fashion keeps the British way essential in a collaboration with Northern gorp core artisans on a capsule range of various outerwear assortments. Fusing 90s themes — fleece, Aztec prints, cobalts, hot purples and acid yellows — brings nostalgia back like your visiting uncle who can’t seem to let that damn Jamiroquai cassette go. Use the Palace x Berghaus ear warmer cap to muffle the sounds of ‘Virtual Insanity’ and turn up the jungle soundtrack on the Palace x Berghaus film short above.

Willy Chavarria and Allen Edmonds Bond A Hard One

Willy Chavarria x Allen Edmonds by Diego Bendezu

Willy Chavarria NYC and its namesake master of stylised smut peddling, Willy Chavarria, continue to dominate image making that subjugates product placement into submission. This latest round of arousal exercises control over Allen Edmonds’ 100-year old footwear business to author a release called The Jalisco. Physical obedience from Allen Edmonds edges Willy Chavarria closer, and closer, and closer to a full product release. The Jalisco represents Willy Chavarria’s very first time in this role, forcing Allen Edmonds to transcend seasons, to comply with Willy’s control, to make the shoe iconic.

Willy Chavarria x Allen Edmonds by Diego Bendezu

The Jalisco arouses through mutual consent — quality and craftsmanship. Its split toe derby-style oxford with a Cuban heel allows moments to act out fully. Negotiate erotic corporate ‘politics,’ fancy foot play or switch roles. You polish off that workplace fantasy while your partner utters their safe word: Cha-va-rri-ahhh. Willy Chavarria and Allen Edmonds campaign images are fashion’s Only Fan-tasy. Chavarria explores his inner Guy Bourdin demons as Valeria communicates to her obedient subjects the exquisite pain laid bare from The Jalisco. Aftercare is provided by surprise gifts, Dirty Willy Underwear. The best fashion comes with mutual consent, after all.

Willy Chavarria x Allen Edmonds by Diego Bendezu

Master says you are now permitted to shower.

Explore

News

Ferragamo Head West With Photographer Tyler Mitchell

15 May 2023
The image-maker lensed the brand’s pre-fall collection inspired by the spirit of the American Western.
News

Aries and Umbro Push Primal and Pagan Sportswear

18 June 2024
The cult streetwear label partners with the English heritage sportswear brand on a third collection driven by the mythical appeal to the game.
Back to top