SHOWnews: For Lovers...And Campaign Lovers Only
Gucci Insists On Love Lives
While recent changes at Gucci do not necessarily inspire a romantic spirit, the house does acknowledge that Valentine’s Day is coming. And since love lets loose on 2-14, Gucci and Tina Barney embrace the power of two. Couples upon couples put their real love next to Barney’s trademark household narratives in still life summary by corralling partners including newlyweds Mariacarla Boscono and Claudio Stecchi, music icon George Barnett and Pixie Geldof, Carlos Nazario and Joe Morris, plus the Liya Kebede and Philippe Rousselet clan. Yes, Gucci titling their V-day pastiche Gucci Together lands awkwardly in this present moment (retitled Gucci In Repair maybe?). Come what may, leave room for material desires — say the Gucci Horsebit handbags or that Miley Cyrus-Gucci Flora fragrance for instance — to distract from certain inherent incongruities of timing. Love will get us through!
Courréges Stretches Positivity For Biggest Love
Time is a main idea for Courréges by Nicolas Di Felice this spring. And so we spring forward with him, in our minds’ eyes, to hug on Di Felice’s expansive shapes for two in a new campaign that adds warmth, quite literally, to coupling this Valentine’s Day. Triple-sized knits and Reedition vinyl jackets are stylish ‘tables for two’ for lovebirds making the most of their time together today, possibly everyday. The core of Courréges emphasises Togetherness as a branded value in these core pillars stretched to hammer home physicality, monogamy and movement. On this good day however, two move as one. Now let’s go eat cordials.
Ten Outta Ten At Prada
Prada replaces subtle gender abstraction from its S/S 25 catwalk to conceive the lives of many female characters from their new ‘Acts Like Prada’ campaign featuring Carey Mulligan(s). The mind of creative director Ferdinando Verderi connects with the vision of photographer Steven Meisel to place Mulligan’s freshly fabricated features into fictional shorts evoked through words from American author Ottessa Moshfegh. Verderi and Meisel generate protagonists who marry text with image, giving gestures from Mulligan interdimensional lives, fully lived out in experiences Prada’s limited edition publications have reinvented. Embrace Prada paradoxes this season…and possibly their steel grey skirts with sinkhole accents. We do need style as a diverse community after all.
SKIMS Shows Ultimate Butt Love On V-Day
SKIMS is back with a beloved lift and tuck tale this Valentine’s Day. Dubbed ‘The Ultimate Butt,’ an ethereal Kim Kardashian plays the role of Fairy Butt Mother, swooping in with a dash of SKIMS magic to grant the bum bum that dreams are made of. This SKIMS story starts with a woman in the gym, sweating hopelessly for curves that aren’t curving, until Kim (or someone like Kim) waves her wand. And just like that, everything changes. Kim’s wand-filled vitamin B3 regime — Bippity, Buttbity, Boob — grants the instant lift and roundness that SKIMS is known for.
Directed by Ben Carey, who whipped up the SKIMS’ climate-divergent Ultimate Nipple Bra campaign, this new on the nose video mixes humour, confidence and a bit of magic to remind everyone how easy it is to get the curves you want with SKIMS. The line introduces nine fresh styles across their best-selling collections, from bodysuits to leggings, bringing the ‘lifted and round’ sensation to life with a mere slip on. The ultimate transformation doesn’t take a workout — sometimes it takes the magic of SKIMS.
Carhartt WIP Presents Time And Place In S/S 25 Campaign
Collegiate typefaces shape the latest Carhartt Work In Progress (WIP) collection for S/S 25. The transient ideas of home — a dorm room, a residence hall, a campus where adulting happens — interconnect with photographer Daniel Vaysberg, who also ties an abstract meaning to home. Interiors that provide a chance to connect as philosophical kin constitute a home base for Vaysberg. Carhartt WIP does it again with capturing the essence of cultures that return their iconic values. There would be no Tyler The Creator phenomenon if he, Hodgie, Earl and Frank did not keep messy apartments ten years ago as OFWGKTA. And don’t forget the classic album Madvillainy was made by DOOM and Madlib in Madlib’s house!
Home constitutes work, wearing and culture fractals as Carhartt WIP reflects its multifaceted S/S 25 identity. Vaysberg turns the idea of home into a space of connection (think ‘sup’ texts in college), resonating with the familiar, evolving vibe of Carhartt WIP’s seasonal delivery. The collection doesn’t shy away from its 90s past either. Baggy denim takes on a flashback look with the Brandon Pant. Paired with a Carhartt WIP navy jumper leaves you in top position to channel the old Kanye as the new FearDorian album Leaving Home hits different while walking with your own personal thens and nows.
Giorgio Armani Spr(EA)ds The Love At Selfridges
On the heels of a very strong A/W 25 collection, Emporio Armani brings 40 years of style histories across accessible luxury with an immersive retail experience at the Selfridges Corner Shop. At the core of this exclusive showcase sits a handpicked selection from Emporio Armani S/S 25 collection. Transitional winter denim and day-into-evening essentials feature alongside Icon collection pieces, pre-spring menswear and accessories that embody an Italian essence of modern sophistication.
Inspired by the Emporio Armani concept store in Milan, the Selfridges space is an exercise in refined minimalism. A neutral palette of glass, concrete and chrome creates an environment that is both subtle yet striking, with soft textures and reflective surfaces tantalising guests to explore. Tasteful lighting and video screens lend warmth and Armani sense of high-depth, while a carefully designed layout invites meandering for each category to shine on its own. For those seeking out the style world of Armani, a curated Armani/Libri section offers a dive into fashion and design, showcasing celebrated works like Icons of Style and Gio Ponti e Milano. The Armani/Dolci by Guido Gobino area offers a sweet break from shopping bustle, with an assortment of treats from the Armani/Dolci collaboration featuring artisanal chocolates and pralines.
Discover the distinct style from the Emporio Armani universe at the Selfridges Corner Shop, as well as two unique men's and womenswear pop-ups on 1st and 2nd floor from 11 February
New Y-3 Campaign On Pause
Dream for one second. Noah Lyles, the fastest man on the planet, transcends the speed of sound. A$AP Nast transcends distinctive rap eras to redefine boom, bap, creative and cozy. Their Y-3 campaign for Spring/Summer 2025 unfolds like most themes across the fundamental Y-3 world do — in motion. Renell Medrano and Robbie Spencer frame the style of each in Los Angeles, where Y-3’s past and future collide. Two figures at the intersection of speed and culture reintroduce core values from the very first Y-3 campaign twenty years ago — emotion in motion. Lyles and Nast are Y-3 symbols of a shifting world, moving across apparel that speaks to the enduring spirit of Y-3 and its founder, who never rests on historic laurels. The Y-3 Regu, Nizza Hi and Stan Smith Velcro embody powerful product moments where past, present and future meet. The imagery captured is a redefined rhythm and aesthetic, standing firm in a moment in time that is undeniably Noah and Nast. And so becomes Y-3 too.
16Arlington Returns To Festive Moods In New S/S25 Campaign
After 16Arlington’s Marco Capaldo explored dark psychologies to texturise the misunderstood in A/W 24, for S/S 25, he wanted a return to ‘the fun, sexy spirit that 16Arlington has been known for.’ This likely explains Jean Campbell’s movements, electric flash of teeth, hair flips and buzzy presence in the new 16Arlington campaign. She kinda moves like sequins do, shimmering here and glinting there. She embodies the irreverent, party animal that defined 16Arlington’s past. Much like S/S 19’s crystal motif, the 16Arlington collection is highly embellished and ready to romp once again.
Bách Buqen Is The New Dsquared2 Icon
The new Dsquared2 campaign for their second Icon New Generation collection continues blending entertainment inspos from yesterday and today to ease hypersexual tension into casualwear. Digital practise from body goals we all doom scroll gets captured by Giampaolo Sgura using TikTok star Bách Buquen (or is Bách using us?) to bring playfulness into a campaign fashion shoot. Bách removes awkwardness from eye sex like a wink from the ariola. He knows we want it, so he’s happy to play the game. Set to catchy New Young Pony Club songs, Bách becomes the Icon New Generation outcome from a nonstop Dsquared2 evolution of what makes a hunk hit different in fashion eras. Their versatility presented Victor Perez in campaign one and now, with Bách Buquen in tow, campaign two gives us a body party animal to distract from equally sexy Icon New Generation white utility gear and luxe hoodies. Yum.
