Sevdaliza Is The New Face Of The Fabricant

by SHOWstudio on 26 January 2023

The digital-only fashion house has partnered with the Iranian-Dutch musician on a line of digital wearables called XXories.

The digital-only fashion house has partnered with the Iranian-Dutch musician on a line of digital wearables called XXories.

Fashion brands will always have their muses. Givenchy had Audrey Hepburn, and Gucci has Harry Styles. But what about metaverse-based brands? Well, digital-only fashion house The Fabricant is following the time-honoured tradition by signing Iranian-Dutch musician Sevdaliza as the new face of their line of digital wearables XXories. Described by The Frabricant as the brand’s ‘icon’, the partnership between the pioneering platform and experimental electronic musician marks the first time a high-profile (real-world) artist has become the face of a digital-only fashion collection.

XXories by The Fabricant (Photography: Anna van der Velde Make up artists: Evin Yeyrek & Marvin Glissman)

No stranger to utilising innovative technologies in her music, there couldn’t be a more fitting face for The Fabricant than Sevdaliza. The provocative performer has long pushed the boundaries with her visuals, most recently with the music video for her single Woman Life Freedom which was created entirely through AI. Already adept to the digital fashion zeitgeist, Sevdaliza stars in the brand’s campaign showcasing the XXories collection. The lineup consists of digital accessories including earrings, facial piercings and nose chains. All of which can be worn through AR.

‘We’ve been inspired by her as an artist for a long time, and the uncompromising self-expression she brings to everything she creates,’ explains The Fabricant co-founder and creative director Amber Slooten. ‘It’s a spirit that’s in total alignment with our beliefs as a digital fashion house. Fearless exploration of identity beyond physical boundaries is what we enable in everyone who wears our pieces.’

Sevdaliza for XXories by The Fabricant (Photography: Anna van der Velde Make up artists: Evin Yeyrek & Marvin Glissman)

The line will be released as part of The Fabricant’s digital project WHOLELAND. The digital experience is split into distinct chapters all featuring exclusive digital couture, AR wearables, fashion shows, and metaverse meet-ups. As the key into WHOLELAND only owners of XXories will be able to explore the exciting new space and gain unique benefits and privileges as the virtual space continues to evolve.

The XXories collection will be available to purchase exclusively on The Fabricant’s website on 16 February.

Explore

News

Nick Knight Talks ikon-1 With Fashion’s Favourite Publications

14 December 2022
From i-D to a special episode of The Business of Fashion Podcast, Nick Knight breaks down SHOWstudio's premier NFT project and his metaverse aspirations.
News

The Best In Korean Design Head To The Metaverse

12 January 2023
The Korean Ministry of Culture and the Korea Creative Content Agency (KOCCA) are currently staging the KOCCA Metaverse Fashion Festival, showcasing the best in Korean digital fashion.
News

Gender in the Metaverse Explored in New Exhibition Featuring Nick Knight

24 January 2023
Featuring works by a collective of creatives (including ikon-1), POSTGENDER looks to highlight how identity is represented in Web3 spaces.
Back to top