Schiaparelli Launch Must-See Pop-Up Stores
Opening at Dover Street Market in London, Los Angeles and New York, the move will make the brand available for purchase for the first time outside of Paris’ Place Vendôme.
Opening at Dover Street Market in London, Los Angeles and New York, the move will make the brand available for purchase for the first time outside of Paris’ Place Vendôme.
Daniel Roseberry's Schiaparelli counts Lady Gaga, Adele and Cardi B as fans; his avant-garde take on the brand's Surrealist roots, merging gold sculpted breasts with tailoring, has proved a hit on the red carpet. Now, the brand are placing their bets on ready-to-wear, with a new series of pop-ups at international Dover Street Market stores and Bergdorf Goodman in New York, together with launching e-commerce.
Bringing the A/W 21 collection to the shop floor in London, L.A and New York, the announcement sees Schiaparelli move away from selling exclusively from their HQ at Paris’ Place Vendôme. Designed in collaboration with the innovative fashion production company Bureau Betak, the Dover Street Market spaces will show an edit of the whackiest looks, from sculpted boobs on white shirts, knit totes and jumpers, to the jewellery which includes gold ears and doves akin to Lady Gaga's broach from President Biden's inauguration, bringing the quirks of Schiaparelli to the modern woman's everyday wardrobe.
'Schiaparelli—the woman and the Maison she founded—always blurred the lines between art and fashion, between reality and fashion, between abstraction and figuration. Therefore, it felt only right that here, I paid tribute to Elsa Schiaparelli and her inimitable aesthetic with these sculptural display pieces inspired by her, as well as by Alexander Calder and Alberto Giacometti. Here is the body rendered both recognizable and not, flesh rendered in metal to remind us both of the fragility of the human form—and its infinite expressiveness and durability', Roseberry said in a statement.
