Saint Laurent Productions Presents David Cronenberg's Latest At Cannes

by SHOWstudio on 21 May 2024

The auteurs’s newest arthouse horror, The Shrouds, premiere was complete with a Saint Laurent clad red carpet.

The auteurs’s newest arthouse horror, The Shrouds, premiere was complete with a Saint Laurent clad red carpet.

Fashion and film have always had a symbiotic relationship. Just look at Yves Saint Laurent’s collaborative relationship with French actress Catherine Deneuve. The fashion and film crossover reached new heights in 1967 when Deneuve suggested the couturier design her costumes for Luis Buñuel’s Belle de Jour. The rest, they say, is history.

With this history in mind, the couture house launched Saint Laurent Productions last year. Helmed by Anthony Vaccarello, the production company made its Cannes debut with Pedro Almodóvar’s queer Western, Strange Way of Life, starring Ethan Hake and Pedro Pascal. Since then, the company has produced films by Wong Kar Wai, Gaspar Noé, and Jean-Luc Godard. This year at Cannes Film Festival, Saint Laurent Productions has announced three feature films in the competition; Emilia Perez by Jacques Audiard, Pathenope by Paolo Sorrentino, and The Shrouds by David Cronenberg.

The Shrouds trailer

In the latest from the Canadian auteur best known for his arthouse body horrors like The Fly and Videodrome, Cronenberg tapped Vincent Cassel and Diane Kruger to star as a grieving businessman and his deceased wife. In true Cronenberg fashion, the film's lead, driven by sorrow, looks to innovative (and controversial) technologies to keep in touch with the deceased.

Vincent Cassel at the 77 Cannes Film Festival premier of 'The Shrouds'

The Shroud made its world premier last, with the film's trailer being released shortly after. Complete with a red carpet appropriately decked out in Saint Laurent by Anthony Vaccarello. The film’s star Vincent Cassel donned a silk crepe doubled-breasted suit, not dissimilar to the silhouette of Vaccarello’s A/W 24 menswear collection inspired by the suits of Yves himself. Former Saint Laurent Productions collaborator Gaspar Noe was also spotted at the premiere in a Saint Laurent Tuxedo.

Rosie Huntington Whiteley at the 77 Cannes Film Festival premier of 'The Shrouds'

Joining them were models Iris Law, and Rosie Huntington-Whitley along with Belgian actress Virginie Efira. While Efira and Whitley went classic glamour with sheathed, draped gowns, Law was proof that the Cannes red carpet is quickly becoming the spot for making a sartorial statement. A nod to the maison’s flirtation with rock’n’roll, the model opted out of a floor-length gown in favour of an off-shoulder, lace mini dress. Paired with suede knee-high boots.

With two more Saint Laurent Productions films set to premier this week, we won't be surprised to see more Vaccarello on the red carpet.

Iris Law at the 77 Cannes Film Festival premier of 'The Shrouds'



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