Rosalìa Is Leading The Lady Dior Legacy

The Lady Dior bag transcends the legacy of other it-bags. Much like the bag's namesake, Lady Diana, the timeless design wowed the world as the perfect balance of heritage and contemporary. It was in 1995 that the bag made became a certified fashion icon when spotted on the arm of Lady Diana in Paris. From there it was dubbed Lady Dior.

Fast forward nearly three decades and the maison’s list of Lady Dior ambassadors is one of the fashion industry's most exclusive. Carla Bruni and Monica Bellucci were both faces of the bag before Marion Cotillard took up the mantle in 2008. Now, it’s Spanish singer and Grammy-winner, Rosalìa who is carrying on Lady Dior’s timeless legacy.

Her first major act as a global brand ambassador, Rosalìa stars in the latest Lady Dior campaign. Photographed by Collier Schorr, the black and white portrait presents the bag as a symbol of classic chic. Bare-faced with hair slicked bag, the musician known for pushing the boundaries of sexual expression elevates the bag as an ultramodern accessory.

The choice of Rosalía as the latest Lady Dior ambassador embodies the feminine ideal that creative director Maria Grazia Chiuri has been proposing since she joined the house in 2016. Unapologetically feminine with an androgynous edge, Rosalía’s rebellious attitude and style (on and off stage) perfectly encapsulate the modern woman - confident, daring, and empowered. As the newest face of Lady Dior, Rosalía continues to redefine traditional notions of beauty and grace, inspiring a new generation of fashion enthusiasts with her fearless approach to style and self-expression.

Previous Lady Dior ambassadors include enigmatic beauties, supermodel Carla Bruni and actress Monica Bellucci, who embodied the mad’s sophistication and allure. Most famously it was French actress Marion Cotillard who took the baton in 2008. For nearly a decade Cotillard starred in countless campaigns showing the latest reimagining of the timeless design.