Robert Pattinson is Officially A Dior Icon

by SHOWstudio on 10 April 2024

The silver-screen heartthrob and longtime Dior Men’s ambassador fronts the campaign for Kim Jones’ Dior Icons capsule collection.

The silver-screen heartthrob and longtime Dior Men’s ambassador fronts the campaign for Kim Jones’ Dior Icons capsule collection.

Robert Pattinson is no stranger to playing an array of roles, and his latest is one that he’s had plenty of time to perfect. Since 2013, the Batman star has been a Dior ambassador, beginning with campaigns for Dior Homme fragrances. Pattinson even made history as the first celebrity face of Dior Homme with the A/W 16 campaign shot by Karl Lagerfeld.

Even as the brand ushered in a new era with Kim Jones in 2018, Pattinson’s captivating presence and debonair good looks meant he wouldn’t be going anywhere anytime soon. With his latest campaign for Dior Men’s, he’s transcended his ambassador status to become a full-blown Dior Icon.

Dior Icons campaign photogrpahed by Alasdair McLellan

Defined by a timeless yet contemporary aesthetic, Kim Jones’ design language is being set in stone with the Dior Icons capsule collection. Seamlessly blending sophisticated ease with the precision of haute couture, the collection is comprised of the designer’s signature silhouettes with no shortage of eye-catching embellishment. From wide-leg pants to long, structured coats, each design exudes a sense of understated luxury.

Dior Icons campaign photogrpahed by Alasdair McLellan

Accompanying the collection is a campaign starring Pattinson shot by Alasdair McLellan. Set against a backdrop of pale hues, the imagery captures the effortless essence of Jones’ Dior Men’s. A harmonious balance between pared-down elegance and refined sophistication is embodied by the actor’s charismatic presence.

The collection introduces a range of accessories, including backpacks and weekenders crafted from the new Dior Gravity leather. Adorned with a maxi version of the iconic Dior Oblique signature motif, these accessories add a touch of sophistication to any ensemble. Additionally, the signature motif can be found on the B33 trainers, featuring contemporary curves that exude both assertiveness and casual elegance.

Dior Icons campaign photogrpahed by Alasdair McLellan

With its blend of refinement, innovation, and quintessential Dior style, the Icons capsule collection represents the epitome of modern menswear. Under Kim Jones' creative direction, Dior continues to push the boundaries of fashion, offering a new vision of luxury for the discerning modern man.

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