Smiley, the instantly recognisable international symbol for cheeriness since its creation for the France Soir newspaper in 1972 has partnered with Simons for a new collection. Together they've created pieces including a bomber jacket and a "destroyed hoodie" emblazoned with the jolly image. The launch comes hot on the heels of Simon's Prada menswear A/W 22 runway and joins the long list of projects Simons has on the go including Fred Perry, Dr. Martens, adidas and Danish textile company Kvadrat. Simons teased the collection in mid-January, when those of us in deep winter needed a little happy-go-lucky hit the most.
The collection is available now in select stores.