In 2018, Prada relaunched their Linea Rossa line. The sportswear-inspired garments were first introduced in the late 1990's and became instantly recognisable with their red strip logos and technical fabrications including nylon - (the brand now use sustainable econyl). In recent years, the discontinued line's cult status was renewed as a result of the growing appetite for retro aesthetics and increased popularity of re-sale sites such as Vestiaire Collective. For the line's S/S 21 campaign, a host of icons from the global skating community wear Prada Linea Rossa, as the brand pivots to re-engage with the sportswear subcultures from which it originates.
Shot across the US and China, the instantly recognisable Linea Rossa red stripe delineates a global Prada community centred on sport. Honing in on skating and BMX riding, the campaign features Chinese singer-songwriter and rollerblader Cai Xu Kun; skateboarders Briana King and Rachelle Vinberg; BMX rider Austin Augie and skateboarder Le'Andre Sanders. Captured by Martine Syms, the campaign is focused on the idea of movement, allowed by the lightweight designs which this season feature a mix of polyester knit, techno-knit and nylon.
'The body has always fundamentally inspired Prada Linea Rossa: metropolitan clothing engineered to enhance its form and best enable its function, to free the wearer through a fusion of innovative technicality and modern luxury', said the brand in a statement.