The 90s is a decade known for many things, including the roots of Prada Linea Rossa. Reflecting on the same decade's brief yet heated love affair with Space Age fashion, the Italian fashion house has launched their Prada Linea Rossa S/S 22 campaign, taking queues from progressive sportswear and technologically advanced fabrics.
Photographed by trusted Johnny Dufort, a sports-like aesthetic ties the overall look of the campaign together along with an accompanying film shot by director Albert Moya, where four figures are caught in a game of futuristic table tennis, a team unified by intricate choreography. Fusing together physical experience and digital effects - humanity and technology - another game is cleverly played between our present and our future.
The defining monochrome and greyscale colour tones make the collection shine, showing off the materials in their most flattering light while also reiterating the signature Linea Rossa latex stamp: a mark of belonging, a badge of meaning that unites all wearers. Bio-ceramic polyester piquet allows the body to maintain constant temperature, and the new bio-based nylon – whose threads are obtained from castor plant seeds – is lightweight, naturally helping control the production of bacteria. Continuing with the 90s-dominating theme, Prada America's Cup sneaker - an anchor of Prada Linea Rossa from its birth in the 1990s to today - has been relaunched, Inspired by the teamwork of the Luna Rossa crew.
Whatever your thoughts are on the futuristic Space Age fashion of the 20th century, Prada has declared it cool again and who are we to disagree?