Prada Pulls Back the Curtain on Harris Dickinson

Prada’s latest campaign stars Harris Dickinson in what might be his biggest role yet—playing himself. While filmgoers eagerly await the British actor’s upcoming erotic thriller, Babygirl, alongside Nicole Kidman, Prada’s S/S 25 campaign offers a glimpse into the multifaceted man behind the role. Photographed by Steven Meisel, the heartthrob dons Prada's paradoxical wardrobe in an exploration of how clothes create characters—and unmask them.

Under frequent Prada collaborator Ferdinando Verderi’s creative direction, Dickinson flicks from business-casual button-ups to sweet floral prints under cosy V-neck sweaters that are so—for lack of a better word—babygirl. In an instant, Dickinson snaps from a pout to a smile as his clothing changes, with outfits becoming a vehicle for self-expression. An ever-so-slightly dishevelled shirt comes untucked from navy trousers, giving a mischievous bent to otherwise polished office attire. In another scene, a leather jacket and lemon-yellow trainers exude a laissez-faire attitude, while a khaki trench coat, maroon sweater, and white trousers convey a preppy, bookish feel. With every shift in expression, Prada proves there’s an outfit to match—enhancing the mood of the moment rather than disguising it.

It’s a compelling contrast to Prada’s Acts Like Prada campaign, which sees actress Carey Mulligan embodying an array of characters. From an ingénue in a pale yellow sundress to a fringed skirt with a Western feel, Mulligan moulds to each outfit, taking on a new role with every look. Prada capitalises on the tension between becoming and being, of performing and presence — much like the multifaceted nature of personalities.

It speaks to Prada’s own duality, offering the opportunity to dress for fantasy or fact. Both severe and soft, the label’s latest campaign is a celebration of clothing's relationship to identity, able to be used to play a character, or in Dickinson’s case, himself.