Prada is Bringing Back The Art of Conversation

by SHOWstudio on 18 July 2024

Hunter Schafer. Harris Dickinson and Damson Idris star in Prada’s A/W 24 campaign exploring the beauty of human interaction.

Hunter Schafer. Harris Dickinson and Damson Idris star in Prada’s A/W 24 campaign exploring the beauty of human interaction.

In our increasingly digital world, the value of physical human interactions is often second fiddle to the screens that dictate our lives. While access to the world conveniently rests in the palms of our hands, the intimacy from face-to-face connections and the tangible experiences of the physical world is irreplaceable. Looking to rekindle these intimate moments is Prada with their A/W 24 campaign, ‘Now That We’re Here’ which celebrates the moments where fashion becomes a conduit for human connection. 

Prada A/W 24 photographed by Willy Vanderperre

Shot by longtime collaborator of the brand Willy Vanderperre, the master image-maker brings together an intimate cast of actors to bring to life the stolen moments that capture the essence of human connection and the tactile beauty of Prada's latest collection. Prada Ambassadors Harris Dickinson, Damson Idris, Yili Ma, Hunter Schafer and Letitia Wright interact in a factious narrative in person and on the phone from a script by filmmaker and writer Miranda July. 

Willy Vanderperre

July instigated dialogue between the actors with a set of conversation cards proposing topics.  In an exploration of the art of conversation, the fashion film shot by Oscar-nominated documentary director Garret Bradley highlights the nuanced expressions and subtle gestures that define genuine human interaction. From the serious to the silly, the dialogue featured in the accompanying fashion film engages the audience with quips leaving you yearning for more. 

Prada A/W 24, ‘Now That We’re Here’

Dialogue has been at the forefront of Prada’s creative output since Raf Simons joined as co-creative director in 2020. Together with Miuccia Prada, the duo have redefined the brand's narrative, seamlessly blending intellectual discourse with cutting-edge fashion and a flair for cinema. Their latest collection — which we broke down in our S/S 25 menswear round-up — showcases the tension and harmony in a showcase of craftsmanship and thought-provoking reflections on meaningful storytelling. 

Explore

News

'She Loved Chickens!': Erdem's Loving Homage To Duchess Deborah

28 June 2024
'She was as comfortable feeding the chickens as she was hosting presidents': Inside the touching and lovingly personal tribute paid by Erdem Moralıoğlu to the late Duchess Deborah, unveiled in the collaborative exhibition 'Imaginary Conversations'.
News

What Can We Learn From Berlin Fashion Week?

06 July 2024
Recapping Berlin Fashion Week, fashion features editor Joshua Graham examines the brand's making the German capital a fashion powerhouse.
News

Lewis Hamilton Drives Dior Men’s In His Direction

15 July 2024
The Formula 1 World Champion has teamed up with artistic director Kim Jones on a sport-focused lifestyle capsule collection.
Back to top