Petra Collins Revives I’m Sorry with an Exclusive SSENSE Capsule

There’s something unmistakable about Petra Collins’ gaze on women. Take Fetish, the music video she directed for Selena Gomez—while the song’s impact is a conversation for another magazine, the video itself lingers in the internet’s collective memory. In Petra’s dreamlike world, ultra-femininity exists as both fantastical wonder and quiet horror. Her heroines feel unbound by time, drifting untethered from past or present, inhabiting a world entirely their own. Look at her portrait of Nicole Kidman for the cover of Time magazine. Such a portrait is distinctly powerful and tends to communicate stature. But in the hands of Petra this space becomes something personal between Kidman and her, we’re invited to revere. 

Fortunately, Petra Collins’ creative vision extends beyond photography. Her collaborative, non-seasonal fashion line I’m Sorry returns for its fifth installment, available exclusively on SSENSE. This time, she joins forces with Tokyo-based designer Jenny Fax, whose cult following has been described as drawn to 'the innocent yet deeply sinister components of life.' Sound familiar? Collins and Fax have long admired each other’s work, finding constant inspiration in their shared aesthetic language.

There is a hamster graphic tee because Fax fears rodents and there are some cookie earrings crawling with ants because of Petra’s childhood fear of insects. This sort of play is reminiscent of her work. Female desire and fan culture are at the heart of this collection. Skirts are cardigans and rings are candles too. If you want to deep dive into the world of Petra Collins this is where to start!

I’m Sorry by Petra Collins in collaboration with Jenny Fax is available exclusively on ssense.com and the SSENSE mobile app with prices ranging from £45 to £1020.