Paris Welcomes Its First Vivienne Westwood Bridal Boutique
Unveiled during Paris Haute Couture Week, Escape Collection Mariage is dedicated to the brand’s bridal designs and Made-to-Order collections.
Unveiled during Paris Haute Couture Week, Escape Collection Mariage is dedicated to the brand’s bridal designs and Made-to-Order collections.
If an endless barrage of summer wedding invitations doesn’t already have your head filled with visions of walking down the aisle, then Vivienne Westwood surely will. Unveiled during Paris Haute Couture Week, the maison has opened the doors of their first bridal boutique in the City of Light, appropriately dubbed Espace Collection Mariage. A heaven for any bride-to-be, the bridal salon is dedicated to the frills, fantasy, and pageantry of the big day, featuring bespoke designs from the brand’s couture and made-to-order collections. Of course, staying in line with their late founder’s eco-conscious ethos, the brand is setting the standard for sustainable brides with planet-positive initiatives.
Andreas Kronthaler proved he wasn’t afraid of veering away from tradition when Vivienne Westwood’s granddaughter Cora Corré closed the A/W 23 show in a lace body suit and crystallised devil horns. The playfully rebellious design is one of nine looks that make up Vivienne Westwood’s 2023 Couture Bridal Collection available at the newly unveiled boutique. As the Crown jewels of the brand’s bridal offering, the couture collection was crafted for the fashion-conscious bride looking to make a statement on their wedding day. From gold Chantilly lace to lurex capes, and crystal embroidery, couture techniques make each style more dramatic than the last.
Still, the more conservative clients dying to get the quintessential Westwood look are in luck with the Made-to-Order collection. Made up of twelve styles, the collection features all the codes that have become synonymous with the brand, including the ultra-feminine Victorian-inspired corseted silhouette. Staying in line with the brand’s history of breaking tradition, select gowns are available in a variety of colours from blush pinks, golds, aquamarine, sapphire, blue, and black.
At the heart of the brand’s bridal offering is Westwood’s sustainable ethos with a majority of styles crafted using recycled and responsibly sourced materials. The brand has partnered with environmental groups including Forest Stewardship Council (FSC), and Global Recycled Standard, to guarantee their recycled viscose, acetate, and polyester meet the highest environmental, social, and economic standards while also being 100% traceable.
Along with sourcing lower-impact fabrics, Vivienne Westwood’s bridal collections are designed, sampled, and hand-crafted in England. Keeping production local the brand is counteracting the environmental and social issues currently plaguing the fashion industry. Production on a smaller scale not only allows for the brand to better curb its environmental impact but also upkeep its highest standards. After all, their carbon footprint should be the last thing any bride should be thinking about on their big day.
The 2023 Vivienne Westwood Bridal Collections are available now in Paris (175 Rue Saint-Honoré) and London (6 Davies Street).