Paris It-Girl Camille Razat Fronts New Roger Vivier Campaign

by SHOWstudio on 4 August 2023

The Pre-Fall 2023 campaign takes place in a Parisian salon, with the French actress and Maison’s brand ambassador playing the roles of uptown girl and cheeky Parisienne.

The Pre-Fall 2023 campaign takes place in a Parisian salon, with the French actress and Maison’s brand ambassador playing the roles of uptown girl and cheeky Parisienne.

Since 1937, Roger Vivier shoes have graced the feet of the best dressed women, from actual royalty to icons of the screen such as Elizabeth Taylor and Brigitte Bardot to Marion Cotillard and Scarlett Johansson. Over the years, they've maintained their status as the ultimate girl-about-town shoe. With the popular silver buckle design first made famous by Catherine Deneuve in Belle de Jour (1967), today Roger Vivier's status is personified by the actress Camille Razat in a campaign which pays homage to Paris.

Appearing in campaigns for the French brand since 2021, Razat embodies the mysterious allure of Parisian style. Set within a grand salon, Razat models the new Pre-Fall 2023 collection which was designed with youthful glamour in mind. Set against a mound of golden chairs, Razat reclines on the carpeted floor; a playful image alluding to the magical atmosphere of Parisian nightlife when dwellers return to the city.

The latest collection is defined by monochrome checkerboard patterns as Razat plays the role of the classic uptown girl wearing patent leather pumps, slingbacks and square-toed flats, and later that of the 'playful Parisienne' decked in tartans and 1980s London-inspired Mary-Janes, boots and loafers. After all, every it-girl does it all.

The new collection is available at rogervivier.com.

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