Ottolinger Get Personal With Latest Campaign

Ottolinger are no strangers to taking fashion risks, and their A/W 24 campaign is a testament to that. In lieu of casting today’s top models, it’s founders Cosmia Gadient and Christa Bösch donning the brand’s latest exploration of eclecticism in front of the camera. Adding a personal touch to the it-girl favorite brand, the duo’s decision to step into the spotlight themselves blurs the line between creator and muse, breathing life into designs that feel both personal and provocatively avant-garde. The campaign is a celebration of Ottolinger’s rebellious aesthetic, with Gadient and Bösch embodying the fearless energy they so famously design for.

Shot in the homes of the two designers, the campaign adds an air of intimacy and rawness to Ottolinger’s signature club attire. Captured by photographer Heji Shin, the founders showcase their own clothes in varied states of ennui, emphasizing the “deconstructed elegance” that defines the collection. Fur is mixed with slouchy knits, tailored garments are strewn on the floor, and the collection is presented with the same juxtaposition that the clothes echo—an artful tension between refinement and disarray. For a brand that typically lets the clothes speak for themselves, this campaign offers a strikingly personal look at the cult faces behind Ottolinger.

Known for their air of mystery, the Swiss duo has cultivated a quiet presence online. Since Ottolinger’s inception in 2016, they have refrained from frequent interviews and kept their private lives off social media, making this campaign not only a departure from their usual approach but a rare and refreshing glimpse into the minds behind one of fashion’s most enigmatic brands.