Virgil Abloh has always put his love of music front and centre in whatever he does. Whether designing clothes, embarking on entrepreneurial ventures, or simply DJing, music is either present, or implied. His blockbuster fashion film for the Louis Vuitton A/W 21 menswear collection featured the dulcet tones of legendary Brooklynite rapper yasiin bey (formerly known as Mos Def), with musical direction by British DJ and radio presenter Benji B. The follow up Louis Vuitton S/S 22 menswear film featured none other than Goldie, whose nostalgic drum and bass anthem 'Timeless' closed the show. Wu-Tang Clan alumni GZA also made an appearance, lip-syncing to his dark 1995 track '4th Chamber.' Rap legends were in the building - or rather, the maison.
Abloh has now taken his obsession with music a step further – he has designed a Pioneer DDJ-1000-OW DJ controller in collaboration with his own label, Off-White™. To accompany the release, Abloh has created a "SOUND ENGINEERING" Off-White™ capsule collection. 'Both music and fashion, in my opinion, are these intense forces that have the unique power to bring people together while letting you make your own statement all at the same time,' said Abloh. T-shirts, hoodies, baseball caps and bags inspired by the technical files that describe the internal structure of the DJ controller form the basis of the drop, while limited edition items are marked with silk-screen graphics and fluorescent green ink.
'DJing is a truly unique artform; its ability to evoke strong emotions and create deep connections between music and people is incredibly powerful,' said Yoshinori Kataoka, president and CEO of AlphaTheta Corporation. 'Virgil’s capacity to connect a myriad of artforms is a fearless display of unlimited creative potential. We hope that this collaboration inspires creativity amongst our community.'
The "SOUND ENGINEERING" Off-White™ capsule collection is available to buy from FARFETCH.