New Bottega Veneta Campaign Leans Into Austerity
The introspective intercepts observed from creative director Matthieu Blazy’s latest Bottega Veneta winter campaign are made apparent by a purposeful study of his past two fashion collections. In these last crumbs of summer, take time to focus on Blazy’s S/S 24 outcomes. Elemental ideas blending craft traditions and regional style signals from various countries all got grounded by runway mosaics of an ocean floor. Maximal ideas gone OTT. There was simly no place left to go. So Blazy embraced the allure of stillness.
National geographic inspirations from spring resurface in America by way of Nevada’s Area 51, appropriately shot by Alec Soth. Soth’s work leans towards expansively scaled, visionary road trips. His images alongside Rahim Fortune’s film, draws results from a maximal Bottega bubble bursting, leaving an eerie sensation that desolate landscapes make for extraterrestrial fashion moments.
And so we see Luke Clod in formal clothes sitting atop sliding rocks.
Liz Kennedy spinning around, but also not spinning around, brittle desert bushes.
Imaan Hammam appears defiant, lost on deserted highways with Walid and Hejia. Walid in fiery red anticipation of what comes next. We hope for them it’s their rideshare.
What to make of Bottega Veneta’s vaunted intrecciato bag and leather jeans unstained in a mud pit? Perhaps Mariacarla Boscono is to blame for this supernatural eye roll at supernature. We all know at this point the best models have resilient powers. What Bottega Veneta Winter 24 campaign boils down to is allure. Allure is hard to define, magical, ambient and much like close encounters of a certain kind — you know allure when you see it.
