A new book showcasing the late Richard Avedon’s work in the advertising industry has been released via Abrams Books. Avedon Advertising will present more than 300 of the photographer’s images spanning six decades and will examine his impact on the history of advertising. In the first major survey of Avedon’s ads, readers will see campaign images for fashion and beauty brands including Versace, Dior, Chanel and Calvin Klein.
Avedon’s advertising work, quite different to the portraits he produced editorially, showcases his portrayal of ‘aspirational America’ during the time of post-war prosperity. Avedon Advertising will focus on his technical mastery, celebrity culture and global brand awareness. The seminal photographer, who shot thousands of advertisements from the 1940s to the early 21st century, is often praised for his ability to create images that drove the public to consume and his indelible impact on the advertising industry.
Avedon Advertising is written by Rebecca Arnold, James Martin, and Avedon’s daughter-in-law Laura Avedon and created in association with the Richard Avedon Foundation.
It is available now through www.abramsbooks.com