Naomi Campbell and Travis Scott Front Bottega Veneta Issue 02
Earlier this year, Bottega Veneta's artistic director Daniel Lee released the Italian luxury brand's first digital journal. The quarterly venture has, so far, consolidated Lee's restructuring of the label which has garnered a devoted celebrity following - despite the brand being adamant that they don't have a gifting policy. Bottega Veneta has become one of the coolest, (albeit priciest), brands with Lee's barrage of hit products - the 'Pouch' bag became the fastest selling in the brand's history - becoming instant must-have items. Having also taken the brand off Instagram in January, the journals fill the space left in the brand's communication channels, allowing Lee to grow the artistic and celebrity appeal of the brand. For Issue 02, Lee called upon Travis Scott and Naomi Campbell, alongside a host of creatives, to present a smoking hot Bottega Veneta summer.
Celebrating the Wardrobe 02 collection which launched with a lookbook featuring Skepta and Venetia Scott earlier this month, Issue 02 revisits the sunny climes of Tyrone Lebon's S/S 20 and S/S 21 campaigns. Archive Lebon imagery makes for the perfect windscreen visor, whilst pages featuring retro graphics hark back to the 1980s when life was lived under flickering neon lights.
The issue is made up of a host of 18 artists, icons and creatives including Carlijn Jacobs' gravity-defying nails, Mark Vomit's glitching video segments and David LaChapelle's spread of supermodel Naomi Campbell surrounded by acrobats on a beach. 'Bottega Green' - the fashion industry's emerald hued kryptonite - runs throughout, from the water slide professional swimmer Ning Zetao whirls down, to the garish underwater lighting as Travis Scott takes a dip. From the melting ice lolly 'Cassette' bag, to a sandcastle 'Puddle' boot, Issue 02 is a surreal and tantalisingly quirky take on Lee's hero items.
Reading more like an art journal than traditional fashion title, Lee continues to keep Bottega Veneta at its own pace. Click and flick through Issue 02 HERE.