Back in June, it was announced that Matthew Williams, founder of 1017 ALYX 9SM, would be taking over at the helm of Givenchy. Avid fans of Williams' cult brand Alyx and Givenchy followers alike have been ruminating on what we'll see come October, when the designer presents his first collection as artistic director.
Today, Givenchy releases a taster of what's to come, in a video by Nick Knight and Williams, soundtracked by rapper Playboi Carti. Images of gold padlocks are fed through a scanner, before spilling out onto the floor. Although there are no clothes, there's more here than first meets the eye.
'Givenchy' and the house logo are embossed onto padlocks, from which more individual shackles hang. Close-ups reveal crocodile effect embossing, nodding to a similar effect often seen applied to leather, a material Williams often works with. Hardware has also become synonymous with Williams and ALYX, largely due to their wildly popular rollercoaster buckles which have also been seen in Williams' work for Kim Jones' Dior. It's likely both Williams staples will become part of the equation, as the designer takes on the task of interpreting the house codes of the 68 year old French brand through his own unique vision.
This may be just a hint of what's to come, but it's set to be well worth the wait.