Matthew M. Williams' Givenchy A/W 21 Campaign is A Vision Of Self-Assured Beauty
Lensed by emerging photographer Thibaut Grevet, the recently-appointed Matthew M. Williams' A/W 21 campaign for the house takes inspiration in Nineties editorial imagery, merging it with a collection that's as futuristic as it is glamourous. Move in Gen Z, this one's for you.
Lensed by emerging photographer Thibaut Grevet, the recently-appointed Matthew M. Williams' A/W 21 campaign for the house takes inspiration in Nineties editorial imagery, merging it with a collection that's as futuristic as it is glamourous. Move in Gen Z, this one's for you.
Continuing to offer a fresh take on the contemporary Givenchy man and woman, Matthew M.Williams has called upon emerging photographer Thibaut Grevet to offer a diverse vision of beauty for the creative director's introductory campaign for the house. Following on from Williams' first season's campaign by SHOWstudio director and image-maker Nick Knight, Grevet's lens recalls the vintage, product-centric magazine advertisements of the Nineties, contextualising them in a freshly modern and clean-cut light.
Key looks, leather accessories and jewellery appear laced in mystery. As for the campaign's imagery, full-length images and close-ups illustrate Williams' new vision, which casts a unique and insightful look for the fashion brand through the reshaping of house emblems and codes. The unmistakable futuristic glamour of Williams' A/W 21 Givenchy collection returns, only exacerbating already contrasting textures, colours and volumes, seen on a variety of puffer jackets and sculptural knitwear, making each piece their own. Speaking of the collection presented on the runway last season for A/W 21, Vogue correspondent Anders Christian Madsen wrote, 'the collection was very sci-fi inferno... if our grounded moment in time has turned designers’ minds to the great outdoors, this was the grave outdoors—the tougher, trendier version.' So don't just take our word for it, the future is now and it belongs to Matthew M. Williams' favourite audience, Gen Z.
As for this season's accessories, the 4G handbag fuses Givenchy's signature polish with a new younger look, giving it a self-described 'urban attitude', making itself equally enticing to new customers while keeping the long-time wearers of the bag too. Available in matte black leather or lilac patent leather, it mixes daring hardware with G-chains whose stylised links reflect Matthew M. Williams' love of unity and looks so put together they are unmistakably Givenchy.
