Martine Rose's Latest Nike Campaign Scores Again

by SHOWstudio on 25 July 2023

The London brand kickoff their latest campaign with a subversive, female-dominated take on sports broadcasting, hosted by TV icon Ruby Wax.

The London brand kickoff their latest campaign with a subversive, female-dominated take on sports broadcasting, hosted by TV icon Ruby Wax.

Designer Martine Rose has always championed the underdog, and since 2021, it's been about women in football. In 2021, for the brand's A/W 21 collection, they launched a virtual Martine-ified football stadium alongside a Nike England Supporter's shirt inspired by the unofficial Women's England team, the Lost Lionesses. Earlier this month, the Nike collaboration continued with a collection of genderless tailoring ahead of the 2023 FIFA Women’s World Cup, which launches today with a suitably subversive campaign which sets its sights on the male-dominated world of sports broadcasting. Introducing Martine Rose Sports TV.

Martine Rose Sports TV (MRSTV) sees director Rosie Marks, who has been behind the camera for the brand's campaigns and projects since S/S 21, captures female football icons alongside extensions of the Martine Rose family, hosted by icon Ruby Wax. Travelling from TV studio to community centre, MRSTV is described as an 'alternate footballing reality' and features appearances from 129-cap England legend Rachel Yankey, Jean Elliot of the 1971 Lost Lionesses, plus Chicken Shop Date's Amelia Dimoldenberg, DJ Cesca Ivaldi aka Lil C and more,

All the MR women are fearless wearing their MR x Nike dress shirts, which play on the football shirt's insignia, trench coats with tie details which nod to football scarves, and of course, the MR Nike Shox. A unique take on the dress shoe and trainer hybrid which first launched in 2021, the latest three colourways launch today. Inspired by 1990s goalkeeper jerseys, there are two gradient hues of yellow/orang and blue/purple, together with a paint-spatter edition.

The 2023 Nike x Martine Rose collection is available globally from today, 25 July, on, and from Nike and select stockists from 27 July.



Behind The Scenes Film: Martine Rose S/S 21

20 January 2021
The designer and her team reveal the creative process behind creating an interactive fashion show 'What We Do All Day'.

Martine Rose Continues Her Footie-Focused Fashion Voyage

05 July 2022
Returning to a near-universal common language - the world of football - Martine Rose has spotlighted the women who define her Nike collaboration, putting them at the centre of a campaign that celebrates footie, fashion and above all, community.

Martine Rose and Nike Unveil A Collection Of Genderless Tailoring

04 July 2023
Paying tribute to women's football Martine Rose has unveiled a collection of genderless tailoring inspired by the nation's favourite pastime.
Back to top