Martine Rose's Latest Nike Campaign Scores Again

Designer Martine Rose has always championed the underdog, and since 2021, it's been about women in football. In 2021, for the brand's A/W 21 collection, they launched a virtual Martine-ified football stadium alongside a Nike England Supporter's shirt inspired by the unofficial Women's England team, the Lost Lionesses. Earlier this month, the Nike collaboration continued with a collection of genderless tailoring ahead of the 2023 FIFA Women’s World Cup, which launches today with a suitably subversive campaign which sets its sights on the male-dominated world of sports broadcasting. Introducing Martine Rose Sports TV.

Martine Rose Sports TV (MRSTV) sees director Rosie Marks, who has been behind the camera for the brand's campaigns and projects since S/S 21, captures female football icons alongside extensions of the Martine Rose family, hosted by icon Ruby Wax. Travelling from TV studio to community centre, MRSTV is described as an 'alternate footballing reality' and features appearances from 129-cap England legend Rachel Yankey, Jean Elliot of the 1971 Lost Lionesses, plus Chicken Shop Date's Amelia Dimoldenberg, DJ Cesca Ivaldi aka Lil C and more,

All the MR women are fearless wearing their MR x Nike dress shirts, which play on the football shirt's insignia, trench coats with tie details which nod to football scarves, and of course, the MR Nike Shox. A unique take on the dress shoe and trainer hybrid which first launched in 2021, the latest three colourways launch today. Inspired by 1990s goalkeeper jerseys, there are two gradient hues of yellow/orang and blue/purple, together with a paint-spatter edition.

The 2023 Nike x Martine Rose collection is available globally from today, 25 July, on martine-rose.com, and from Nike and select stockists from 27 July.