Martine Rose Cracks Open A Cold One With Stella Artois

by SHOWstudio on 23 November 2023

Expanding her exploration of British subcultures, Martine Rose has partnered up with Stella Artois on a capsule collection celebrating the nation’s favourite beer.

Expanding her exploration of British subcultures, Martine Rose has partnered up with Stella Artois on a capsule collection celebrating the nation’s favourite beer.

If London’s winter chill didn’t have you missing summer then Martine Rose sure will. The award-winning British designer has just unveiled a collaboration with one of the nation’s favourite brews, Stella Artois. First hinted at during the S/S 24 show that took place in a steamy community hall in North London that saw attendees beat the heat with chaliced pints of Stella. Now, Rose is unveiling an entire capsule collection featuring the Belgian beer brand’s instantly recognisable graphics.

Martine Rose x Stella Artois

Beloved for her exploration of British subcultures, Martine Rose’s choice to team up with Stella Artois shouldn’t come as a surprise to anyone. After all, the Belgian-style pilsner beer has long been a favourite throughout the UK, with the iconic white can and red and gold branding commonplace at football games and pubs big and small.

Martine Rose x Stella Artois

The collection features an array of pieces adorned with the Stella Artois logo, including oversized T-shirts and caps. Standouts include the oversized bomber jacket and a pair of distressed jeans covered in Stella Artois patches as a nod to the punk movement. A love letter to UK working-class culture, the collection also features a button-up shirt stamped in a newspaper print of collaged Stella Artois packaging, referencing the nation’s love of tabloid culture and rowdy nights at the pub.

Martine Rose x Stella Artois

Evoking all the emotions of a great night out, the collaboration is accompanied by a film set at Cousins Pool Club. The teaser shows pool players donning the collection, including a one-of-a-kind jacket adorned with bottle caps, which fans of Martine Rose and Stella Artois will have the chance to win. The capsule collection is set to launch with a special sweepstakes on Instagram. All you have to do is head to @StellaArtoisUSA for all the details on how to win pieces from the collection.

The Martine Rose x Stella Artois collection launches on Martine-Rose.com on December 1.

Martine Rose x Stella Artois

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