Martine Rose and Farah Release A/W 20 Collaboration

by SHOWstudio on 22 October 2020

To mark Farah's 100th anniversary, the brand teamed up with menswear designer Martine Rose to make a fitting homage to their shared history of British subcultures.

To mark Farah's 100th anniversary, the brand teamed up with menswear designer Martine Rose to make a fitting homage to their shared history of British subcultures.

In celebration of menswear brand Farah's centenary, the label teamed up with designer Marine Rose for an A/W 20 capsule collection. Founded in the early 1970s, Farah have graced the wardrobes of many of the same British subcultures who Rose, one of London's shining menswear stars, has drawn from in her own collections. For both Farah and Martine Rose, this was a homage to their shared heritage.

Since she established her brand in 2007, Rose has consistently drawn from British subcultures in her designs, from the S/S 12 skateboarders first spotted in Crystal Palace, A/W 15 boys on their way home from a rave to the skinheads, new romantics and football fans from S/S 20. Rose's work has seen her collaborate with the likes of workwear brand CATS and Nike, but this feels like the most fitting collaboration yet.

'Farah was an easy fit for me, some of my earliest memories are watching my cousins play football in their Farah slacks after school, or my uncle ironing the press line in the front of his Farah trousers to a knife edge. Working with Farah is a homage to my back history' Martine Rose

Rose began by delving into the Farah archives, settling upon the sartorial codes which helped to define casual culture and rude boy style, together with sportswear pieces. Combining these influences, the resulting capsule features panelled polo tops with shirt collars, a bespoke Martine x Farah monogram jacquard jumper in black and white and a black Harrington-style jacket with contrast piping complete with signature Martine Rose back pleat details. Also in the mix are Rose's now archetypal balloon chino trousers, logo belt buckle and square toe leather shoes. Tied together in a lookbook where grinning lads clamber over retro furniture, this collaboration gives new life to the history both brands know and love so well.

'We are very excited about working with Martine, it’s rare to find two brands that have such an authentic connection through the British Subcultures they consistently reference and celebrate. It was amazing to see her reaction to our archive and recognise the potential and relevance' Mark McCann, Farah Brand Director

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