Marine Serre Is Pitti Uomo's Next Guest Designer

by SHOWstudio on 27 March 2024

The Parisian designer best known for her sustainable initiatives has been plucked as the guest designer for Pitti Immagine Uomo 106.

The Parisian designer best known for her sustainable initiatives has been plucked as the guest designer for Pitti Immagine Uomo 106.

When it comes to fashion’s pioneers of sustainability, none hold a flame to Marine Serre. The Parisian’s unwavering commitment to sustainability along with her avant-garde designs inspired by a fusion of classic French couture and sportswear has made her an industry favourite since she established her namesake label in 2017. So much so that she also took home the LVMH Prize that year. Well, another career milestone is coming Serre’s way with Pitti Uomo announcing her as this year’s guest designer.

‘From her vision and her path, which have been on our radar for a few seasons, comes out a concentration of pride and discipline,’ explains Francesca Tacconi the special events coordinator of Pitti Immagine. ‘Clothes suitable for going out into the world, beautiful to look at and feel on, which speak of mental attitude and personality, of style and bearing.’

Marine Serre photographed by Marc Hibbert

While her crescent moon print has become synonymous with the brand, since its inception, Marine Serre has garnered a devoted following for its circular approach to fashion design. This includes breathing new life into vintage garments and accessories like scarves and reworking them into entirely new garments.

‘It's an honour for me and my team to be the guest designer of Pitti Uomo this season. We’re looking forward to bringing the essence of Marine Serre to Florence, mixing craftsmanship our way, and shaking the lines of what’s expected to be, bringing imagination at the service of transformation', explains Marine Serre.

Marine Serre A/W 24

At Pitti Uomo, she will unveil her latest menswear collection, showcasing her visionary designs that seamlessly blend sustainability, innovation, and style. The fashion show event, scheduled for June 12th, promises to be a spectacle of creativity and ingenuity, as Serre presents her unique vision for the future of menswear. As the fashion world looks towards a more sustainable future, Marine Serre continues to lead by example, demonstrating that innovation and environmental responsibility can coexist harmoniously.

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