Marc Jacobs’ Latest It-Bag Is Emily Ratajkowski Approved

Marc Jacobs has done it again. The brand known for serving up cult-status accessories has just unveiled The Dual, a handbag designed to be as versatile as its newly minted muse: model, author, actor, and activist Emily Ratajkowski.

First spotted on the fall 2023 runway, The Dual is an it-bag for today's it-girls. Think buttery Italian leather, a punchy palette, and a smattering of sequins and Daisy motifs for those who like their accessories with a little extra sparkle. True to its name, it seamlessly flips between shoulder bag and handheld statement piece—perfect for fashion’s favourite juggling act: day-to-night dressing.

To celebrate, Marc Jacobs has launched MarcWorld, a campaign brimming with New York attitude and playful glamour. Shot by Matt + Kat and styled by Jermaine Daley, the series of mini-films spotlights a cast of cool, including Scarlett Teresa White (yes, rock royalty), Rolf Schrader, Anok Yai, and Georgia Palmer. Together, they bring The Dual to life with a mix of cinematic elegance and downtown edge.

From the legendary Stam bag in the early 2000s to the timeless Daisy and Snapshot styles, Marc Jacobs has long been the go-to for it-bags that capture the spirit of the moment while remaining timeless. Over the years, his handbags have transcended mere accessories to become cultural touchstones, often spotted on the arms of A-list celebrities and influencers. With The Dual, Marc Jacobs continues his legacy of creating must-have pieces that combine elegance, innovation, and effortless style.

Already a hit among front-row insiders, The Dual is available now at Marc Jacobs boutiques, online, and at select luxury retailers. Expect to see it slung over shoulders from SoHo to St. Tropez.