Marc Jacobs and Winona Ryder Come Full Circle for New Campaign

Ah, remember the heyday of paparazzi, when stars like Winona Ryder were papped with the same infamous white shopping bag Juergen Teller would later photograph Victoria Beckham with her legs dangling out of? Actor Ryder goes way back when it comes to the lexicon of the Marc Jacobs brand, previously fronting campaigns for the designer and close friend and becoming the face of Marc Jacobs Beauty in 2015. Popular culture loves a full circle moment, and so, Ryder returns as the star of the brand's latest campaign for the J Marc shoulder bag.

Launching Wednesday 1 June on MARCJACOBS.COM and at selected retailers, the new bag is the latest addition to the Marc Jacobs family, which encompasses the wildly popular Snapshot and Camera styles. Styled by Emma Wyman and photographed by Harley Weir, Ryder returns to play muse wearing archival Marc Jacobs together with different colourways of the J Marc, which features an interlocking 'J' closure and chain strap which borrows from the viral noughties Stam handbag.