Maison Margiela’s Second Gentle Monster Drop Is Here
The Korean eyewear innovators have tapped Maison Margiela creative director John Galliano on a second collaboration that’s even more avant-garde than the first.
The Korean eyewear innovators have tapped Maison Margiela creative director John Galliano on a second collaboration that’s even more avant-garde than the first.
While minimalism has swept over the fashion industry like a plague, Maison Margiela creative director John Galliano has made it clear that what we need now more than ever is some fantasy. While his most recent Artisinal collection (comprised of one-of-a-kind couture looks) isn’t going to end up in shops anytime soon, Maison Margiela’s second drop with Korean eyewear innovators Gentle Monster has officially landed. Comprised of 17 futuristic designs featuring the maison’s iconic four white stitches motif, it's never been easier to enter the designer's eclectic universe.
Accompanying the drop is a campaign photographed by Jordan Hemingway immersing audiences in a hyper-realistic, dream-like setting. Rooted in the time-transcendent transatlantic voyage that inspired Maison Margiela's S/S 24 collection, the creative dialogue between the two brands explores experimental artisanal values. The acetate frames come in signature colourways, including black, white, grey, cream, transparent, and tortoiseshell. Additionally, leather-framed editions in black, ivory, khaki, and blue nuances add a touch of sophistication to the collection.
The genderless collection is accompanied by five activation spaces worldwide. These avant-garde pop-ups, set in futuristic spaces, vividly express the synergies between the identities of Gentle Monster and Maison Margiela. The performances, featuring both a robot and a human, skillfully blur the boundary between the two beings through nuanced gestures, imbuing the show with a captivating sense of emotion.
Maison Margiela and Gentle Monster's latest collaboration not only pushes the boundaries of eyewear design but also serves as a testament to their shared commitment to exploring the intersection of art, fashion, and technology. The launch promises to be a sensory experience, inviting consumers into a world where futurism meets craftsmanship in a truly innovative manner.
Discover the new Maison Margiela x Gentle Monster collection now at gentlemonster.com.