Machine-A and Denim Tears Collaborate On A Collection Honouring The Windrush Generation
Looking to the roots of British colonialism, the Windrush generation drives the narrative behind Machine-A's latest capsule collection - in collaboration with LA-based label Denim Tears.
Looking to the roots of British colonialism, the Windrush generation drives the narrative behind Machine-A's latest capsule collection - in collaboration with LA-based label Denim Tears.
As part of an ongoing initiative to work on projects with some of the world's most exciting brands, this month, Machine-A have teamed up with L.A-based label Denim Tears for a 20-piece collection designed by Tremaine Emory and London based artist/curator Khalid Wildman. Consisting of re-adapted Union-Jack trousers, knit jumpers, graphic jerseys and track pieces, the inspiration for this collection is key here, and is just as important as the clothes themselves. Inspired by the Windrush generation and the experiences of the African diaspora as a consequence of British colonialism, the campaign's narrative goes beyond aesthetics; illustrated through a unique visual identity which highlights elements of iconography, placing the point of view somewhere between identity and surrealism.
Alongside the collection, Wildman will also create a bespoke installation to house the collection within the Machine-A boutique, which will feature works by Jamaican artist Sylvester Stephens and the work of an unknown European artist painted in 1954 depicting Haile's Selassie will also be part of the installation.
Speaking of the collection's story and narrative, founder and buying director of Machine-A Stavros Karelis said in a statement:
'I see Tremaine's work with DenimTears as an inspirational and honest narrative, which is what I am particularly interested in. MACHINE-A's commitment is to create an environment for people to experience multi-layered storytelling, get informed, start a dialogue and connect with something meaningful. The young generation of people with whom the store is most connected are always searching for precisely this. Alongside the calibre of Tremaine's and Khalid's vision expressed through the DenimTears collection and the in-store installation becomes the perfect reason for all of us coming physically together and connecting with something real and significant.'
The limited capsule is available to buy now from the Machine-A boutique in Soho, London.
