Lyst Q3 Tells All: Are We Being Fashionably Boring?
The Lyst Q3 index has dropped, and we’re here to give what the fashion side of the internet was most intrigued by from July to September of this year.
The Lyst Q3 index has dropped, and we’re here to give what the fashion side of the internet was most intrigued by from July to September of this year.
For those who live under a fashionless rock or need a refresher on the internet’s most intelligent shopping platform, Lyst brings together all of fashion’s brands and stores into one place. With the help of AI and their advanced algorithm which follows their users' activity, the platform is able to calculate and track online trends, the hottest items of the season, and what brands are catching everyone’s attention. With an index that comes out four times a year, Lyst is able to relay where the industry is headed. This quarter, expect more of the same from fashion's consumers.
Miu Miu regained their crown as the world's hottest brand, replacing Loewe who held the title during the last quarter's roundup, and affirming that girl power is forever. Their distinctive take on femininity has stolen the hearts of fashion fans, with searches for the Italian brand rising a further 30%.
With all eyes on their womenswear show this summer, along with their viral Arcadie Suede bag which is just the most recent example of their coveted accessories, Miu Miu has again tapped into the consciousness of culture and come out king (or should we say princess).
To no one's surprise, Alaïa’s fishnet ballet flat was the hottest product, proving that balletcore is not a trend that will leave soon. Since their rise in 2023, the Paris-based brand has seen immense success within footwear on the Lyst’s hottest products. Their demand is tangible, with searches rising 51% within the quarter, and rising 12 positions on the index, to number 5 on the top brands of the season.
With contemporary brands hitting the top 20 on the Lyst, consumers are moving their focus away from the luxury space, with labels such as Skims (firmly at 12th place), Toteme (at 16th), and Victoria Beckham (newly entering at 19) holding their own on the top 20 index. Skims has been reaching new levels of success, by showing the internet's favourite sweethearts (Charli xcx, Sabrina Carpenter, Lana Del Rey to name a few) in the brand's shapewear. Whilst none of these premium brands have yet reached the top ten of the hottest brands in the quarter, their quickly growing importance within the fashion industry signals a change within what we all find hot and what's not.
Interestingly, all of the footwear on Q3’s hottest product list are flats, signaling a rise in comfortability over everything else. From Puma’s unisex Speedcat OG sneakers (which rose a shocking 523% this quarter) seen on the likes on fashionable touring artists Troye Sivan and Dua Lipa, to Clarks Original Wallabee, which has been a constant in wardrobes for over five decades, the summer months saw a rise in reaching for what consumers know best. We’ll be interested in how this develops in the Lyst’s next index, as S/S 25 saw an emphasis on shoe collabs, and new shapes take the runway.
This index does not see anything new, big trends as always stem from celebrity paparazzi photos, and quiet luxury inspired pieces. The hottest pieces for the quarter are all in neutrals, staple basic pieces. Summer used to be about colour and style, a fleeting moment within the year to shed the coats and layers needed for warmth, to show personality and interesting pieces. When did we get so boring with our interests? As this fashion week saw such vibrancy and imagination, we hope next quarter reflects this. To discover the Lyst's analysis yourself, head to their website.