Louis Vuitton to Launch a Video Game Featuring NFTs by Beeple
To celebrate Louis Vuitton's bicentennial birthday, the French maison will launch Louis The Game, featuring NFTs by art world enfant terrible: digital artist Beeple.
To celebrate Louis Vuitton's bicentennial birthday, the French maison will launch Louis The Game, featuring NFTs by art world enfant terrible: digital artist Beeple.
Tomorrow, Louis Vuitton will begin a months-long celebration of its founders bicentennial birthday; Louis Vuitton was born 200 years ago on 4th August 1821. The luxury house aims to celebrate the life and legacy of Louis with a series of initiatives under the Louis 200 banner.
A video game embedded with 30 NFTs will launch tomorrow, 10 of which are created by digital artist Beeple. Entitled Louis The Game, it will combine advanced animation with LV heritage symbols, and six imaginary worlds that exist outside the constraints of time. Mike 'Beeple' Winkleman rose to superstardom earlier this year, when his NFT collage was sold by Christie’s for $69.3 million on 11 March 2021 - the highest ever price paid for a digital work of art. Beeple also became the third most expensive living artist in the world.
Louis The Game marks the second time Beeple has worked with Louis Vuitton, having worked with womenswear creative director Nicolas Ghesquière on a series of exclusive prints inspired by existing artworks for the Louis Vuitton S/S 19 womenswear collection.
Louis 200 celebrations will also include a revamp of Louis Vuitton store windows, to showcase their iconic trunk reimagined by 200 contributors (participating artists have not been announced just yet, but we can expect big names - the house has previously collaborated with Takashi Murakami, Yayoi Kusama, Richard Prince and Cindy Sherman). A large-scale triptych of Louis Vuitton will be painted by American artist Alex Katz, who made his name in 1960s New York with his huge, colourful and panoramic portraits (often of his wife and muse, Ada). A fictional novel by French writer Caroline Bongrand about the life of Louis Vuitton will be published in October, and a documentary, Looking for Louis, will retrace the founder's pioneering story. As far as anniversaries go, this one is set to be particularly lavish.
Louis: The Game can be downloaded through the App Store and Google Play for Android systems on 4 August.