Louis: The Game was initially released to mark the brand's 200th anniversary in August 2021, yet thanks to its popularity (the game has now experienced 2 million downloads and counting), the luxury brand Louis Vuitton have decided to continue the video game's lead character, avatar Vivienne, on their quest. Unveiling two more gaming levels, players can unlock more secrets to the brand's iconic history; a clever move which strengthens ties with their audience, whilst also engaging with new users.
However, here's the catch. The two new levels - Radiant City and High in the Sky - will only be accessible for players once they reach the initial game's finale. Essentially, you can't experience Chapter 2 until you've finished the first leg of the journey, so if you're new to the platform, you better get your game on.
From gliding across dunes and snow-covered ridges to leaping from one building to the next, the luxury French brand's mascot Vivienne climbs to great heights while collecting glowing Louis Vuitton emblems. As part of the mission involves Vivienne seeking to retrieve 16 pages from a manuscript of Louis Vuitton, L'Audacieux (written by Caroline Bongrand), the journey slowly unfolds while users can learn more detail about the house's namesake founder. Detailing Vuitton's first travels to Paris, while also imparting the knowledge of how he learned to craft and sell custom trunks - the pages will feature original sketched illustrations underscoring an artistic aspect to the game, separating it from others of the kind.
If worthy enough, players advancing through the game's imaginary cities will also have the chance to qualify for 10 new NFTs distributed through a raffle system until 4 August, (the brand previously launched a series of NFTs with the artist Beeple). The tokens will feature Vivienne - sporting a variety of looks - walking, running and flying within a cosmic stage, and will be portable across other platforms, functioning as an avatar on social networks.
Blurring the lines between physical and digital universes, Louis: The Game will come to life in experiential form, beginning at the Louis Vuitton family home in Asnières, before making its way to Los Angeles. Further details are yet to be revealed.