London Star Maximilian Davis Takes On Salvatore Ferragamo

Salvatore Ferragamo have been making a few changes recently. First, they announced the arrival of Burberry's ex-chief executive Marco Gobbetti as CEO, and as of this morning, sticking with the London theme, the news of designer Maximilian Davis taking over the Italian house broke.

It's not every day a young black London designer moves to head up an Italian fashion house (especially when said designer in question is only two years into starting his eponymous label). But it makes for an exciting, and long-overdue change-up at a brand like Salvatore Ferragamo. Born in Manchester, Davis studied design at London College of Fashion before receiving immediate international recognition when he joined the ranks of talent incubator Fashion East. Davis' future in fashion already beamed with opportunity before it was known he was moving to Salvatore Ferragamo, with the 25-year old's achievements only going from strength to strength. From designing Rhianna's infamous maternity look to being shortlisted as one of the 20 semi-finalists for this year's LVMH Prize (although he's since withdrawn from the competition), there's something rather intriguing about this unique pairing, and the fresh injection Davis' sharp tailoring and family-led narratives will bring to Salvatore Ferragamo, following the exit of previous creative director Paul Andrew last year. Davis showed his final A/W 22 collection under Fashion East just last month, but now he's onto bigger climes.

Commenting on the appointment, Gobbetti said, 'I am delighted to welcome Maximilian at the House of Ferragamo. The clarity of his vision, together with the level of execution and his powerful aesthetic, make him one of the most brilliant talents of his generation. His work is defined by elegance, refined sensuality, and constant commitment to quality. Through his lens of contemporary sensibility, he will write a new, exciting chapter for this house built on a heritage of creativity, craftsmanship, sophistication, and outstanding human values'.

Gobbetti isn't the only one excited about the changing design house's endless possibilities, with Davis adding, 'I am deeply honoured to be joining Ferragamo and grateful for the opportunity to build on the rich and profound heritage of the house. Ferragamo represents a dedication to timeless elegance and sophistication that I find incredibly inspiring. I'm looking forward to articulating my vision, elevated by the codes of Italian craftsmanship, quality and innovation'.

If you haven't been keeping up to date with Salvatore Ferragamo in recent years, now you have no reason not to.