Loewe Celebrates International Women’s Day With Women In Craft Campaign
With their dedication to craft, the Spanish brand is putting craftswomen from around the world at the forefront of its International Women’s Day campaign.
With their dedication to craft, the Spanish brand is putting craftswomen from around the world at the forefront of its International Women’s Day campaign.
Since Jonathan Anderson joined Loewe as creative director in 2013, the designer has been putting craft front and centre of the Spanish brand. Just in time for International Women’s Day, Anderson is spotlighting talent closely associated with the Loewe Foundation. To bring visibility to craftswomen across the globe, the social activation will use #WomenInCraft on social media to encourage more stories from creators around the world.
The three talents kicking off the brand’s initiative are artist, curator and consultant Hyeyoung Cho, artist Celia Pym, and architect Patricia Urquiola. From South Korea, Cho has been working with the LOEWE Craft Prize as their Asian promotor and has been part of the expert panel since 2020. Because of her creatives such as Korean artist Dayhe Jeong who crafts innovative textiles from horsehair, and Ann Hamilton whose known for her installations and performance have been given global platforms.
Spanish architect Patricia Urquiola has also served as jury member for the Loewe Craft Prize and has been responsible for nominating female artists like Paola Pivi and Dutch furniture designer Linde Freya Tangelder for the coveted accolade. As for Celia Pym, the London-based artist was shortlisted for the inaugural prize in 2017. Continuing to be involved with Loewe’s commitment to highlighting craft around the world, she’s nominated a number of craftswoman, including Swedish jeweller Lina Peterson, and textile artist Rachael Matthews for their innovative approach to craft.
Head to Loewe.com to learn more about the brand's commitment to craft.
