Lily McMenamy Fronts New Etro Campaign

by SHOWstudio on 5 September 2023

Lily McMenamy stars in Etro's latest campaign, which centres around fashion's new must-have bag, the Saturno.

Lily McMenamy stars in Etro's latest campaign, which centres around fashion's new must-have bag, the Saturno.

Unveiled during Etro's A/W 23 show, the Saturno bag is fashion's latest must-have item. Yes, partially because fashion's favourite muse Lily McMenamy - and daughter of the inimitable Kristen McMenamy - stars in the accessory's campaign, but also because the design revisits the archetypal bucket bag, making it not only chic but highly functional.

Etro Saturno campaign featuring Lily McMenamy

If you're subtly drawing comparisons between the bag's name 'Saturno' and our solar system, you're not alone. Saturno's oblique silhouette and oval lines come together to reference the very planet it's named after. Available in black, burgundy, forest green, beige and orange, the bag - which is a mix of rigid and soft napa leather - features a myriad of fixed and removable handles, accentuating the idea that the new Etro addition is an accessory for the every day.

Doing your Christmas shopping early or need a staple accessory for that last-minute getaway? The new Saturno bag is available on etro.com, in Etro stores and in selected retailers worldwide.

Etro Saturno campaign featuring Lily McMenamy

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